RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising https://redballoon.in Tue, 17 Sep 2019 13:15:27 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.11 https://d3ba8pdxu9uuap.cloudfront.net/wp-content/uploads/2017/05/favicon-redballoon-advertisers-2.png RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising https://redballoon.in 32 32 Important Characterstics of a Corporate Website https://redballoon.in/important-characterstics-of-a-corporate-website/ Wed, 11 Sep 2019 09:42:24 +0000 https://redballoon.in/?p=4165 A corporate website is designed to achieve some set of goals, i.e., either to increase brand awareness or to sell the products or services. A website is designed in a way to depict all the information about the company and values offered. In a context to earn revenue through the website and make your website […]

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A corporate website is designed to achieve some set of goals, i.e., either to increase brand awareness or to sell the products or services. A website is designed in a way to depict all the information about the company and values offered. In a context to earn revenue through the website and make your website professional, you must keep some points in mind. The website should possess some characteristics which help it to withstand in this competitive market and give a profit to the owner.

It is very important to know the position of your website and how improvements can be brought to make it reliable as per the demands of the visitors. This can be done by analyzing the website and figuring out the merits and demerits. You must know that you have to maintain the white-collar identity to reach more and more people and connect with them for business expansion.  Read out these following characteristics which will be an aid to distinguish the website in comparison to others.

Mobile-friendly interface

Over 80% of internet users use smartphones for browsing. So, you must have your website mobile-friendly so that more and more people can easily access it. Chalk down that no one will wait for your website to load or to work properly. So, you must structure your website to download fastly and work smoothly. Quick and easy to run website is appreciated by users, and they like to access it again and again. Here is more about Responsive Website Designing

Simple layout

More simple your website is, more accessible to the visitors. There is no requirement to change the layout of the website an make it complicated to visit. You can keep the design of your corporate website sleek and simple by maintaining the white space and spacing between the tabs. Moreover, it is to be noted that the complex layout can be visually attractive but time-consuming. So, users prefer a website with a simple layout which they can explore quickly. Place social media icons and other tabs at the proper place. Try not to mix up the things with more call-to-actions and other tabs. Create your site in a minimalistic way with all the necessary keys and options which can help the visitor to find the things which they are looking for.

Selection of images

The image you upload on your website has a great role in capturing the user’s attention and gain more values by them. You can apply realistic images which can work for pointing out the subject which you want to display. Moreover, try not to use stock images or low-quality images which can affect the efficiency of your site. A bright image in high resolution, which can easily adjust with the page can work well to captivate the visitors. It is one of the main characteristics displayed by corporate websites.

Styling of the website

Content is important for a good website. However, you can’t represent it in a general way to the visitors without any decoration as people are more likely to avoid the stuff which is not visually appealing. You can balance the color schemes, fonts, typography, background, and other designs to make it luring and engaging. There is a unique role of art and creativity in the corporate web design well. Try not to make your page symmetrical and blunt. Add a bright and bold look to your website to make it charming and eye-pleasing.

Follow the conventional design

Creating a unique page is good and displays innovation. But, in the case of corporate web designing, try to follow the conventional format for placing the tabs. It makes it more comfortable for the user to navigate the site and work on it quickly. Give a conventional look to your site, placing the navigation key at the top, social media icons at the bottom, logo at the upper-left corner, and so on. Such basic conventions and designs make the web page more effective and useful.

Intuitive design

You can make your website more engaging by using a conversational language. Make your website more informative so that users can get the answers to all their questions easily and find the website friendly and easy to use.

Browser consistency

Nowadays, it is an important factor to be kept in mind for many of the successful websites as well. Web designers often neglect this term, which creates a problem for the user in the future. You should make your website consistent to all the popular browsers and keep updating it according to the new browsers gaining popularity on the internet.

Fast loading

Slow loading of the website is the most annoying part of browsing. Though the internet has become very popular in all over the world, still people are there who work with a slow internet connection. So, don’t create a website with a cluttery interface time-consuming to load. Add images which can be easily loaded on any browser also with a slow connection. Fast loading of the website will give an excellent experience to users, and they will love to browse your site. Keep a track on all the factors which affect the browsing speed and try to limit its usability.

Navigation key

Navigation is very significant while browsing any website. You must keep your navigation tabs compact and clutter-free to avoid confusion. Use the drop-down menu and sub-navigation keys to make the user explore your website. Also, make the use of internal links to make the user easily know the goals of your site. Addition of informative header and footer is also very effective.

Usable forms

For an efficient corporate website, you must add forms to make your website interactive and increase its usability. It is a wonderful element to develop the business through the website. Use correct validation and keep the form simple by limiting the number of fields. You can offer tips, tools, and suggestions to make it more captivating.

Never ignore the simple elements which can give a professional identity to your website. As a website designing company in Gurgaon we bring out elementary modifications to your site so that you earn a great value through it.

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Corporate Web Design – An SEO Perspective https://redballoon.in/corporate-web-design-an-seo-perspective/ Wed, 21 Aug 2019 12:02:21 +0000 https://redballoon.in/?p=4141 People mainly focus on increasing traffic of the website and enticing the readers with the content. But, the foremost step should be oriented towards being considered by the web crawlers and spiders. Corporate web design is referred to the creation of the website, which is not only optimized up to reader’s expectation but can also […]

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People mainly focus on increasing traffic of the website and enticing the readers with the content. But, the foremost step should be oriented towards being considered by the web crawlers and spiders. Corporate web design is referred to the creation of the website, which is not only optimized up to reader’s expectation but can also attract the search engine crawlers.

There are many factors associated with the website, which can help you to grow the business after being mapped by the web spiders. Search engine spiders are bots which scan the web addresses available on the internet; they check URL and site map and then indexes the websites as the search result accordingly. So, it is vital to attract web crawlers to display an active presence on the internet. A corporate website works on the keywords, links, key phrase, and location, which is highly preferred by the crawlers and spiders of search engine.

You must design your website to be friendly with web crawlers as well as visitors. A website with a simple interface and conversational content is capable of captivating the readers. Whereas, one can configure the Meta-tags, keywords, descriptions, URL, and other such elements to improve the visibility of the site to the spiders and crawlers of search engine.

You can optimize your website with some elementary modifications to be recognized by the web spiders while crawling. Here are some simple tricks which will help you to lure the spiders and crawlers. However, before proceeding further, you must design your corporate website by setting up the goal and targeting the audience. It will make your way more manageable and help you to apply SEO techniques to increase the traffic.

Create a site map

There are many analytical strategies and procedures are involved in the indexing of the websites. For this reason, a site map must be created for a website. It helps the spiders to go through the pages and compare the content to measure the quality while crawling. Moreover, it plays a pivotal role in the navigation of the website.

You can easily create the site map of your website using the tools available on the internet. A dynamic site map is more preferred for better improvement in the crawlability of your site. The crawlers of the search engine can quickly scan it so you must build up the site map for your website without wasting any time.

Wise image selection

Crawlers and spiders don’t consider the images on the website for indexing. So, the image you put on your website has no role in increasing the traffic and visibility of the site. However, it can thwart the quality of the website configured by the crawlers by decreasing the downloading rate. So, you must upload your images accordingly, which will not hold back the perceptibility of the website.

Maintain the contrast of the site

Not only the content and images but also the color scheme plays a role during the process of crawling. The readers do not much appreciate texts of light color with a dark background. So, you must keep your background bright for highlighting the text and call-to-action tabs. It will captivate the visitors and will also give a chic look to your page. You should also maintain the contrast of the content for balancing the reader’s interest.

Analyze the insights of the website regularly

A website can be easily analyzed using tools like Google Analytics. You can track the visitor’s engagement, time spent on the site, clicks on the site, etc., efficiently handling the stats of this tool. Furthermore, you can trace the improvements required, errors, values shared by the visitors, and visibility of the site as well. You can easily optimize your website and bring necessary changes by setting up Google Analytics.

Build up the content marketing strategy

As per the SEO, content marketing is an essential part of increasing traffic on the site. It is prominent to pin down that content marketing strategy uplifting, and social media channels presence are beneficial for uplifting the appearance of the website on the internet. You should avoid imitation of content and copied blog on your website. It will not only degrade the quality of your website but will also be imposed for copyrights violation.

Monitor the crawl rates

It is one of the most exclusive features of search engine crawlers. You can check out your corporate website for the rates of it being crawled by the search engine using a search engine console or webmaster tools. It is very helpful in tracking and monitoring the performance of your web designing, and you can make changes accordingly.

Make use of internal links

Search engine crawlers are more attracted to the websites having on-site links. Such connections are praised by visitors as well as they can easily navigate the site. Moreover, search engine crawlers can quickly go through the content of your side and can easily crawl all the information without any situation of broken links and island pages.

 

Social media channels

Here comes another influencing sector which can help you bring the traffic to your site. Try hard to keep your website minimalistic and straightforward and make use of blogs and content to represent all your newly released products. It will help you to quick indexing by the spiders and crawlers.

Corporate web design involves the linkage of the website to the social media channels. You can promote your newly prepared content through social sites and reach new people. Furthermore, you must have social media icons embedded in your website for the ease of visitors and the advancement of the site.

Building a professional website can be accomplished only if you will work with a plan. You can only reach the destination if you have any goal. So, start optimizing your website, making the use of corporate web design and share it everywhere for broad exposure. Customization of the website keeping the SEO and crawlers in mind will help you to bring more clicks and gain to the site.

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Trends in Real Estate Website Designing https://redballoon.in/trends-in-real-estate-website-designing/ Wed, 14 Aug 2019 07:41:03 +0000 https://redballoon.in/?p=4133 Keeping up with the everyday trends has become as necessary as breathing. The vital aspect of real estate websites has bloomed recently with rapid speed. To run along with it, and you need to keep your sites trendy, engaging, and informative.   Website Designing is creating an equilibrium of the status of survival for the […]

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Keeping up with the everyday trends has become as necessary as breathing. The vital aspect of real estate websites has bloomed recently with rapid speed. To run along with it, and you need to keep your sites trendy, engaging, and informative.

 

Website Designing is creating an equilibrium of the status of survival for the brand by creating a brand image in the competitive market. Every term comes up with numerous tips and tricks that can keep you on the top notch if followed and executed well.

 

Make your potential buyers feel the experience you are creating for them, get them the gist of the dream property you will nurture and build for the ultimate satisfaction, and revival stay with your website.

 

Also, the one-stop solution is always more effective and revisited than the rest of the competition out there, so be one by having a glance over some of the trends that breezed out this year.

 

– Creative and new views

Sharing just 2D images of the property has become stale rice. For a standout, try using 3D, VR, aerial view images that will give the customer experience of the overall experience of the house along with the locality and the position of the place, adding more value to the sale.

 

– Popping Hues

Bright colors are always an eye-catcher. Make use of the color palette skillfully and use ravishing colors for your website rather than going lighter. The striking colors drag the attention with the dynamic gradients and cut the flatness of the appearance.

It brings out a spirited storytelling method out of the colors in your website. But, mind not to abuse tones in dozens to make it look like a rainbow, veering the significant attention of the customer from the site.

 

– Minimalistic designs

Minimalism is a fantastic trend that has been rolling overboard. The cleaner the website looks, the more it turns. Also, be more systematic and unique with the designing of the site that can utilize all the navigating keys divided into categories to make it look more elegant and worth the time spared.

 

– Customer Friendly Navigation Keys

Easier the browsing becomes for the customer, the better the chances be for a customer’s triumphant return to your website.

Try and using call-to-action navigation, fallouts, and drop-ins, perfectly marginalized keys and categories determined in a better manner. This will achieve more time engagement of the customer over your website.

 

– Customized Typography

Typography plays an important factor in making your website unique. Hence don’t copy paste the same old font styles. Instead, come up with new typographies which become the signature statement of your website and shape the character of it.

Also, use 2-3 typographies to differentiate between the headline and the subdivisions to accentuate the impact of the criticality of the subject.

 

– Layout and Wallpapers

The cover of the book says it out loud in today’s world, no matter how non-judgmental talks we come across. The first impression is the only thing that stays with you until you get to know the reality of the quality that is served to you.

Hence, give specific attention to the layout and wallpapers. Use cut out layouts and grids that can divide and arrange the website beautifully and adds depth to it. Various networks help to make it easier to engage than a flat default template of the website.

Creativity always speaks for itself. Also, use vivid wallpapers or themes that have a cause like – eco-friendly, etc. You can add drop shadows, the particle backgrounds, moving elements playfulness of the design to make it more interesting.

 

– Animation

To make your website more interactive, use maps and animated keys that show the significant places in the locality like arenas, restaurants, shopping centers, petrol pump, medical, atm, gym, recharge shops, clothing markets, basic amenities, etc.

You can also add features that point out the nearby places or facilities, to make it more of an attention grabber for the customers to know what their surroundings have and where they can head to for the specifics.

 

– Illustrations and Transitions

Asymmetrical has become the new black. Creatively use illustrations, add copy notes to it, and headlines. Make it more appealing, as a picture says more stories than you can write down. Also, it simplifies the content and portrays and better medium of speech. You can even include abstract 3D designs to stand out.

 

Next, you can also use shifts and transitions to add an interactive feature to the stationariness of the website. The static becomes boring after a point of time; you need a movement and what’s better than a transition. But, use some extraordinary changes like slide-ins, spirals or cube, something not so regular.

 

– Customization

Add the feature of customization to give the option of choice to the customer to filter the desires from the cluster of the properties over your website and set the search accordingly.

It will make it easier for the customer to search and get what they are looking for instead of searching through tons to find the one for them. Here is more information about website designing company in gurgaon

 

– Content and Resources

The content that goes on the website has to have a tone of speech that makes it a unique character. Avoid using long paras to narrate your story, instead use the crisp and straight on point method, which is more effective. Add value and morals to your content and a strategy of the planning in your way of writing.

Have a significant hold of the thought that needs to go out to the audience. Each property should have unique content without making it repetitive and boring. Use creative headlines for each property. You can name each of them differently or the type separately.

Don’t forget to mention resources as they are your sources of research and the authenticity of the knowledge.

You can also add a new feature – Geography, for each city your estate is established in to give a brief about the city, the geography, structure, ins, and outs of the town, the whereabouts of it, climate, etc.; which can have added value to it.

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Corporate Website Design That Wins https://redballoon.in/corporate-website-design-that-wins/ Sat, 03 Aug 2019 12:40:28 +0000 https://redballoon.in/?p=4116 People often think driving traffic to the website is all needed while holding a business. However, it is incorrect. The engagement of the visitors on the site and the values delivered by them matters a lot. For such a situation, web design enraptures the quality of work a lot. It plays a crucial role in […]

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People often think driving traffic to the website is all needed while holding a business. However, it is incorrect. The engagement of the visitors on the site and the values delivered by them matters a lot. For such a situation, web design enraptures the quality of work a lot. It plays a crucial role in every aspect and customer indulgence to the website.

Content is one of the significant parts of marketing and business development. But, you can’t stimulate your customers through your content and services only. The transparency of the website and flexibility of interface gives the excellent experience to the user and make them use it again and again. For all these factors, the design of the website should be professional and with minimal turbidity.

The designing of the website depends on two factors – quality and goal. The goal of the company should be reached with the well-structured website maintaining the quality. For this, you can hire a professional web designer and let him know about all your set of goals and information.

Bringing traffic to the site should not be the primary goal; it should be maintaining it for a long time with great user’s interests and values shared.

This will not only help increase the brand value but also develop a good relationship with clients and customers, leading to a successful business. There are several points which you should consider to make your website suitable for the corporate world and make it achieve a high value professionally. Below you can find some simple tips which will bring a notable change to the insights of your website and make it a promising and proficient website.

Simple and minimalist

The clarity of the site attracts users most. People look for simple and straightforward content and skip the complexity while browsing. So, you can make your interface designed in a conversational style and focus on the content in a way to fulfill buyer’s demand. The site map is also beneficial for an engaging website. Try not to make the site bulky and time-consuming to load.

Display one thing at a time

It is important to note that the visitors don’t put much interest in a cluttered website. So, the structure of the site is very decisive and of high priority. You should not arrange all the call-to-action tabs in one place. It lowers the attention of the user due to visual complexity. Hence, maintain the whitespace in your website to avoid the scramble and derangement.

Create a standard website

Creating a website with simplicity doesn’t mean you can ignore the required layout of the website. A perfect site must have a standard design with the ideal composition of visual complexity and prototypically. Inclusion of logo, search bar, main navigation, email sign up, social media icons, etc., should follow the general layout so that users can quickly discover and use them.

Mobile- friendly website

At present, the majority of internet users make use of mobile devices to browse products and services online. So, it is compulsory to create a mobile-friendly website which can give a good experience of browsing to mobile users. Mobile responsive design will ultimately increase the traffic to your site as 80% of internet users use smartphones for browsing.

Navigation key

Visitors relish an organized and well-customized website. It is important to remember that you are creating your website to offer the services or products to your viewers. So, it is frivolous for users to scroll a website where they can’t find anything. Create your site in a way where the user can quickly locate the things and a recognizable navigation key for the ease.

SEO strategy

Once your website is created, it is significant for it to being found on the internet. For this, you can emphasize on SEO and content creation. Try not to create sham content and develop your website with linked keywords and terms. Make the critical phrase of your website descriptive and introductory so that people can quickly ascertain the goal of the website.

Maintain the contrast

The readability of the website is another factor which plays a pivotal part. Remember, you have only a few seconds to capture the visitor’s attention and convert them as your customer. So, check out all the small and straightforward elements like fonts, placements, specifications, and others to easily engross the visitors. Make it harmonious and interactive with non-monotonous content and quick navigation tabs.

Avoid tabs and expandable boxes

In place of adding tabs and accordions, you can make your content visible. The visibility of the content is much preferable than the links and other redirecting elements. Make all your data exposable as scrolling is much easier than clicking.

Add meaningful objects and terms

To make your website discoverable, it is mandatory to make it descriptive. Avoid the inclusion of inane and pointless tabs and vague subheads. Make use of SEO strategy for useful data on your website, which can be easily scanned by the visitors and help them.

Make your website easily accessible by ignoring long paragraphs and wrong placement of icons. Shun being fancier with words and keep all the information strictly to the point and simple.

Be responsive and optimize the website regularly

You will find questions on your website, which must be answered by you to develop the trust of the visitors. It will also help you to keep your site active and efficient.

Give priority to email signup on the site and be responsive with all the actions of the user. Optimize your website regularly and locate the buyer’s needs and demands. Configure your website accordingly and make it more amenable and considerate.

It is binding to chalk up that designing a website is not all about placing the things. It takes up the beauty and arrangement of the site. So, you can’t establish its end; you must keep on embellishing it as per the demand of users. The more you will modify and optimize, the more you will grow.

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Tips for Exceptional Web Design, Usability & User Experience https://redballoon.in/tips-for-exceptional-web-design-usability-user-experience/ Wed, 24 Jul 2019 13:04:53 +0000 https://redballoon.in/?p=4103 The appearance and structure of a website are not the only factors necessary for brand awareness and lead generation. As website developers in gurgaon, we have curated choking points on any website.  You can just lay stress on aesthetics to make your website being recognize among billions of websites on the internet. There is the […]

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The appearance and structure of a website are not the only factors necessary for brand awareness and lead generation. As website developers in gurgaon, we have curated choking points on any website.  You can just lay stress on aesthetics to make your website being recognize among billions of websites on the internet. There is the requirement to check the usability and compatibility of the site for better user experience to make it reliable and build its unique identity.

The value shared by your visitors is significant for the success of the website. Don’t create your website either too fancy or too simple; there must be a balance among all the components of the website. Develop a better idea for designing a website with good usability and user experience through the points given below.

Simplicity

Simplicity increases the readability of the website. A visitor looks for a simple website which is easy to navigate as complex websites are time-consuming and less friendly.  So, you must keep your website sleek and straightforward following the conventional design and layout.

Try not to use more than five colors in a website. Moreover, balance the color scheme and background of the site to make it more attractive and eye-catchy. Place the logo, navigation tab, call-to-action, search bar, and other elements as per the general structuring of websites.

Navigation Key

As most of the products and services are online, people often check the website for more information before any purchase. At that time, the navigation key plays a significant role in the development of the business. You must design your website with the easy navigation key, so can the visitor can look through all parts of the website.

Users mainly skip visiting the website with over-weighted navigation and time-taking to explore. Hence, provide a proper interface easy to navigate to users. Moreover, use internal links to make the visitors know about the goals of your website.

Maintain Visual Hierarchy

Visual hierarchy is beneficial for better user experience and attains a higher value from the customers. You must design your site in a way such that the more primary and essential things appear first. People should get captivated by your design and look for all the primary call-to-action. Try not to mix up everything as it will not let the website prioritize the components.

You can use different colors and fonts to make the things visible to the visitor. It should not look pushy and annoying. Create a friendly layout and fill all your innovation to it so that the user will love to explore your website and get attracted to key elements.

Consistency

Consistency is important in any field for better results. You need not make your website look very simple and classic. Also, you must not exaggerate the colors and add more navigation setups which make the website look bulky and overloaded. Maintain the consistency of the site so that the user can easily explore it without getting bored or annoyed.

Creating an original and different format of the website is not too hard. But, you must keep a balance of background, typefaces, color, and other design. It helps to give a positive impact on the user with a user-friendly and pleasing UX design.

Accessibility

Majority of internet users uses the mobile-device for browsing the website and take a tour of the site. So, you must create your website mobile-friendly, which can be quickly loaded on all the popular browsers without any lag.

Keep your website accessible so you can look for all the tabs without taking much time. Enhance the user- experience of the site by modifying the tags and images used on the site. Keep your website lightweight so that it can get quickly loaded one visited. The accessibility of the website will help you to create a good impression; it represents the simplicity and behavior of the business person as well.

Modifications

Always give priority to what the visitor’s days about your website. Optimize your website according to the choice of the customer. This will not only help you to make your website more user-friendly but will also follow the conventional layout which they see everywhere.

The modifications made after the analysis of the customer is beneficial as it pleases the other customers and helps to improve the insights of the business. For useful changes and addition, accordance plays a varied role. It will help you to design the site in a unique way following the basic and traditional format.

Credibility

Trust is something, which helps to earn high value from any product and services. So, you must make your website credible to get the trust of the customers. You must not add bogus things to your site so that all your points look authentic and real. Moreover, use straightforward and direct options which help in the branding of the business in the eyes of customers. Try to be transparent and honest with all the terms you use on the site.

The pricing of your products should also represent your honesty and captivate the user to buy it. Do your best to make the visitor purchase on your site, taking the friendly and legitimate environment.

User’s centricity

Keep in mind that you are not designing your website for yourself. So, you must centralize what a user expects from a site. Give considerable customer and technical support on your website, along with making the site conversational and straightforward.

Consider the user’s expectations and learn about their choices from the feedbacks and other activities. Bring out changes in your site as per the user so that they can feel their importance in your eyes. Concentrate on the building the image of your business among the users by improving the user experience and rendering all the accessible features to them.

You can make your website useful and tempting by making some fundamental changes which a website holder generally ignores. Aim at the better design of the website before putting more effort into marketing and advertising. This will make your website strong enough to resist the pressure of other well-optimized sites and your competitors.

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4 UX / UI Mistakes every designer makes https://redballoon.in/4-ux-ui-mistakes-every-designer-makes/ Sat, 20 Jul 2019 09:50:10 +0000 https://redballoon.in/?p=4045 Every website owner strives to get a perfect website to enhance its online existence. But what most website owners overlook these days is that they hire amateur designers or beginners who mostly use free platforms like WordPress to design a website or webpage. Though such designers agree to create at a cheap rate but with […]

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Every website owner strives to get a perfect website to enhance its online existence. But what most website owners overlook these days is that they hire amateur designers or beginners who mostly use free platforms like WordPress to design a website or webpage. Though such designers agree to create at a cheap rate but with the savings in design comes a massive cost of bad user experience (UX). Website owners should hire experienced and professional designers to avoid such issues, as it is said, the work suits in the hands of the one skilled to do it.

Developing a flawless website is every designer’s dream. They do their best and work tirelessly to create an attractive and smooth website or webpage. Still, after a lot of vigor, and time, some ambiguities are commonly found in almost all websites; this leave a wrong impression on user experience (UX).

User experience (UX) has utmost importance both for designers and employers. Bad user experience can sternly affect online traffic on a website, thus jeopardizing the business.

If user experience (UX) is horrid, then all the blame goes to the designer. Such experiences put designers’ efforts into the trash and act as a great pull-down. A designer never willingly leaves such loopholes to get attacked later, but his/her unconscious mistakes put all the labors into the trash. It is up to the designer how he/she takes those bad experiences. He/she can either take it to heart, or he/she can strike back and learn from the preceding mistakes. The key is to accept fiasco as an opportunity to learn from past mistakes and beam on making a perfect design that everyone adores.

The primary reason for most common user experience (UX) issues lies in the fact that designers are competent only to do their work and play with aesthetics. They are not prepared to deal with people and understand their target audience. No matter how much professional and perfectionist they become in devising a perfect website, it will not entice the audience if they fail to grasp what their users want. In short, one should not make any compromise on users’ expectations while developing a website or webpage.

As a website designers we have curated the following mistakes designers make:

Mistake no 1: Disregarding Prototypes

Every designer wants to create a masterpiece of his own. Designers attempt to devise a unique and distinctive website to prove their creativity skills. But, what if this creativity leads to design failure? Many of you might be thinking of how creativity can lead to failure. But the logic is simple. Most of the users are habitual of finding the same kind of options at the same space. For instance, most shoppers directly move to the upper right-hand portion in a shopping mall or a supermarket to look for a shopping cart. Similarly, designers must look for industry websites and prototypes. Following prototypes and adding a touch of their own can result in a win-win situation for all.

Mistake no 2: Assuming users understand and see the website just like you do

While designing a website, designers should keep in mind their target audience. They need to realize that their knowledge, degree, aesthetic, and understandability are different than those of users. What is understandable and accessible for designers might be a hell lot complex for the users. Users don’t have similar understanding and aesthetics as that of designers. Complicated and vague logos, symbols, and icons, along with ambiguous underlying meanings, can end up annoying users. Thus, while creating a website, designers should make design according to their user and target audience. The design should be such that it is user-friendly and comprehensible by the users. If users fail to understand and find the tabs and options, they are looking for, they will get frustrated and leave your website, which is every designer’s worst nightmare. So, if you want to ensure excellent user experience, go easy and create a website that your users can get quickly acquainted with.

Mistake no 3: Lack of responsiveness

Designers usually ignore the fact that there is more than one medium of accessing and using a website or webpage. This oblivious attitude leads to a severe problem. When accessed on different platforms, the site takes the test of a user’s nerve to hold on. For example, a website created by keeping the desktop setting in mind might work perfectly fine on a desktop but screws up when accessed on a tablet or mobile phone. Such a situation leaves the user in frustration and leads to dissatisfying user experience. To avoid these unsolicited situations, designers should develop a website that is responsive to all available media or at least to the medium that is most commonly used by users. This way, the user will get a consistent experience on all mediums and will be satisfied. In the end, it’s the user’s satisfaction that we strive for, don’t we? Here is an interested read about Responsive Website Design & Layout

Mistake no 4: Do what bosses want

Designers most often get carried away and do what exactly they are told to do. Albeit it is their job to satisfy their client or superior, there is a fine line in pleasing and obeying the boss. Bosses only focus on the end product, but only a designer knows what harm such an end product can cause. As designers are more knowledgeable; that is why people hire them in the first place. So, a designer should have guts to speak up against their bosses whenever they feel that they are headed into an abyss. Speaking up does require guts, but it will help to show a clear and real picture to bosses and eliminate all anticipated flaws and bugs at the right stage.

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Website Designing Guidelines https://redballoon.in/website-designing-guidelines/ Mon, 15 Jul 2019 13:04:51 +0000 https://redballoon.in/?p=4013 The appearance and structure of a website are not the only factors necessary for brand awareness and lead generation. You can just lay stress on aesthetics to make your website being recognize among billions of websites on the internet. There is the requirement to check the usability and compatibility of the site for better user […]

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The appearance and structure of a website are not the only factors necessary for brand awareness and lead generation. You can just lay stress on aesthetics to make your website being recognize among billions of websites on the internet. There is the requirement to check the usability and compatibility of the site for better user experience to make it reliable and build its unique identity.

 

The value shared by your visitors is significant for the success of the website. Don’t create your website either too fancy or too simple; there must be a balance among all the components of the website. Develop a better idea for designing a website with good usability and user experience through the points given below.

 

Simplicity

Simplicity increases the readability of the website. A visitor looks for a simple website which is easy to navigate as complex websites are time-consuming and less friendly.  So, you must keep your website sleek and straightforward following the conventional design and layout.

 

Try not to use more than five colors in a website. Moreover, balance the color scheme and background of the site to make it more attractive and eye-catchy. Place the logo, navigation tab, call-to-action, search bar, and other elements as per the general structuring of websites.

 

Navigation Key

As most of the products and services are online, people often check the website for more information before any purchase. At that time, the navigation key plays a significant role in the development of the business. You must design your website with the easy navigation key, so can the visitor can look through all parts of the website.

 

Users mainly skip visiting the website with over-weighted navigation and time-taking to explore. Hence, provide a proper interface easy to navigate to users. Moreover, use internal links to make the visitors know about the goals of your website.

 

Maintain Visual Hierarchy

Visual hierarchy is beneficial for better user experience and attains a higher value from the customers. You must design your site in a way such that the more primary and essential things appear first. People should get captivated by your design and look for all the primary call-to-action. Try not to mix up everything as it will not let the website prioritize the components.

 

You can use different colors and fonts to make the things visible to the visitor. It should not look pushy and annoying. Create a friendly layout and fill all your innovation to it so that the user will love to explore your website and get attracted to key elements.

 

Consistency

Consistency is important in any field for better results. You need not make your website look very simple and classic. Also, you must not exaggerate the colors and add more navigation setups which make the website look bulky and overloaded. Maintain the consistency of the site so that the user can easily explore it without getting bored or annoyed.

 

Creating an original and different format of the website is not too hard. But, you must keep a balance of background, typefaces, color, and other design. It helps to give a positive impact on the user with a user-friendly and pleasing UX design.

 

Accessibility

Majority of internet users uses the mobile-device for browsing the website and take a tour of the site. So, you must create your website mobile-friendly, which can be quickly loaded on all the popular browsers without any lag.

 

Keep your website accessible so you can look for all the tabs without taking much time. Enhance the user- experience of the site by modifying the tags and images used on the site. Keep your website lightweight so that it can get quickly loaded one visited. The accessibility of the website will help you to create a good impression; it represents the simplicity and behavior of the business person as well.

 

Modifications

Always give priority to what the visitor’s days about your website. Optimize your website according to the choice of the customer. This will not only help you to make your website more user-friendly but will also follow the conventional layout which they see everywhere.

 

The modifications made after the analysis of the customer is beneficial as it pleases the other customers and helps to improve the insights of the business. For useful changes and addition, accordance plays a varied role. It will help you to design the site in a unique way following the basic and traditional format.

 

Credibility

Trust is something, which helps to earn high value from any product and services. So, you must make your website credible to get the trust of the customers. You must not add bogus things to your site so that all your points look authentic and real. Moreover, use straightforward and direct options which help in the branding of the business in the eyes of customers. Try to be transparent and honest with all the terms you use on the site.

 

The pricing of your products should also represent your honesty and captivate the user to buy it. Do your best to make the visitor purchase on your site, taking the friendly and legitimate environment.

 

User’s centricity

Keep in mind that you are not designing your website for yourself. So, you must centralize what a user expects from a site. Give considerable customer and technical support on your website, along with making the site conversational and straightforward.

 

Consider the user’s expectations and learn about their choices from the feedbacks and other activities. Bring out changes in your site as per the user so that they can feel their importance in your eyes. Concentrate on the building the image of your business among the users by improving the user experience and rendering all the accessible features to them.

 

You can make your website useful and tempting by making some fundamental changes which a website holder generally ignores. Aim at the better design of the website before putting more effort into marketing and advertising. This will make your website strong enough to resist the pressure of other well-optimized sites and your competitors.

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8 Web Design Principles to Know https://redballoon.in/8-web-design-principles-to-know/ Wed, 10 Jul 2019 13:00:07 +0000 https://redballoon.in/?p=4008 Designing a great website is an art. Every business wants to create an appealing website that can get a visitor’s appreciation; creating a breathtaking website is not that simple and easy as it seems. It needs a certain level of attention to detail and exceptional care to design an attractive website. Interestingly, there are no […]

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Designing a great website is an art. Every business wants to create an appealing website that can get a visitor’s appreciation; creating a breathtaking website is not that simple and easy as it seems. It needs a certain level of attention to detail and exceptional care to design an attractive website.

Interestingly, there are no conventional rules when it comes to web designing. The digital world is progressing at an exponential rate. Ways and ideas to effectively design a website every now and then. It is essential to follow the latest trends, technology, and visitor’s preferences to make a flawless web design. The aim is to attract and engage visitors.

Let’s look at 8 crucial web design principles that can aid you to succeed in 2019.

Keep it simple:

Users in 2019 are dealing with so many web information that they strive to navigate through those webpages that are user-friendly and understandable. The key is to keep your web page attractive and straightforward. Over-designing and too many technicalities complicate the look and usage of a webpage which frustrates the visitor. To effectively and efficiently communicate your business idea with visitors, devise the web page in a way that they can easily understand and navigate. Also, the web conversion option to other web pages and web links should be easily accessible and clear to aid your visitors to get all required information as smoothly as possible.

Business objective should be clear and loud:

Every business has a specific objective or goal for which they design the web page (or a website). In simple words, every company wants to sell particular products or services; in rider to do so effectively, a website is needed. The significant portion of your web page should circulate your business objective. You should rank the various web details in order of their importance to your business objective. If your most important information is obscure and unclear, then you might be in trouble. So, make sure that necessary information is placed in prominent places which visitor can easily see and perceive. Prioritize the little details in accordance to their importance and then give them visual representation according to their importance.

Visual Hierarchy:

Visual hierarchy is requisite to create an outstanding web design. It refers to the order in which naked human eye see and perceive things. It is vital to place various web details in hierarchical order because some options need more visual attention than others. You must be thinking that every single option is essential, and that is why it is posted on a web page. But you can’t deny the fact that specific options need to be highlighted to grab visitor’s attention and concentration. Some items such as the call to action, forms, add to cart, value proposition, etc. need more attention than other less important details. To utilize this concept of visual hierarchy, designers can place objects in two manners; they can either increase the size or change the color of options that deserve more attention.

Add filters for user-friendly navigation:

If your product or service entails too much detail and you are worried that such bombardment of information will confuse your visitors, then here is an excellent solution for you; add filter tab that suggests suitable options to choose from many choices. As Hicks law indicates that the time required to decide increases with an increase in choices, so the filter tab will help you to minimize that time. It will help to sort out the enormous information into valuable and necessary information and will aid your visitor in quick decision making.

Focus more on visual communication:

A visual image can communicate faster than mere words. It not only helps to break the steady flow of textual information but is also pleasing to the eyes. But wait! You cannot post visual images abruptly; instead, they need special care. In this era of advancement, designers are encouraged to follow the “Rule of thirds.” This rule directs you to divide the image, by putting two equally spaced horizontal and two evenly spaced vertical lines, into nine equal parts; you then put the most critical information along these lines or at their intersection.

Recognize the importance of white spaces:

White space, or sometimes referred to as negative space, is the part of the webpage that appears to be empty. It is not only the space that you see between words; instead, it consists of all white spaces, visuals, margins, words, and lines. These white spaces are quite significant when it comes to designing a web page. You must be thinking that these spaces automatically emerge after filling in the webpage with the required content. But let me surprise you with the fact that these white spaces or blank spaces need a certain level of concentration. It is an art to use the right amount of white spaces to highlight the critical text and visuals while giving a clean image of the webpage. A cluttered and overwhelming webpage is very unpleasing to eyes. To provide a neat and decent look to the website, use the white spaces optimally, and seize your visitor’s attention.

Web design responsiveness to smart devices:

It is essential to optimize web design for efficient working on smart devices. Among many drastic changes in the last few years, one of the most noticeable change is a shift towards the usage of smart devices as compared to desktop. Almost every person owns a smartphone or tablet these days. Smart device users want to have the same web experience as they used to have on the desktop. So, it is essential to make web design responsive for all devices.

Consistent design:

Web design should be consistent throughout the web content. A web site usually consists of many web pages. It is essential to design all web pages consistently. The font style, font size, spacing, design, and button style should be similar in all web pages. Consistent web pages are easy to navigate and connect.

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How to create identity guidelines that empower your clients? https://redballoon.in/how-to-create-identity-guidelines-that-empower-your-clients/ Sat, 06 Jul 2019 11:58:18 +0000 https://redballoon.in/?p=3993 Imagine you have created a masterpiece by investing your time and hard work; now imagine that an unscrupulous client is misusing this gem of yours. Not just in your imagination, this happens in real life; and it is more ubiquitous than you think. Writing guidelines is uniformly monotonous as reading them; rarely does someone takes […]

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Imagine you have created a masterpiece by investing your time and hard work; now imagine that an unscrupulous client is misusing this gem of yours. Not just in your imagination, this happens in real life; and it is more ubiquitous than you think.

Writing guidelines is uniformly monotonous as reading them; rarely does someone takes an interest in them, let alone read it word to word. As designers, we’ve always been tending towards creating some breathtaking graphics; doesn’t matter how many attempts it took. But what designers forget or oversee is that designing part is as tricky as communicating the design properly with clients.

Communication is essential in designing as much as any other part; its importance is two-fold. Firstly, it is the key to understanding the client’s demand and portraying those demands beautifully in your designs. Designers have to dive deep in clients’ thinking pattern to comprehend what they are looking for.  Secondly, it is necessary to represent the design and its underlying elements to clients for proper use.

If you overlook this essential part, then you might end up spending precious time of yours in devising something that is not even useful. And in another scenario, if you don’t communicate it properly with your client, then he/she might end up using your design in a way that will make it look bizarre, and thus your efforts will go to trash. Also, designers should stay in touch with the client in all stages of developing until the final design is ready.

Remember, the client’s proper inputs are not only crucial in creating a unique brand identity but also necessary for you as your reputation is at stake with the usage of that identity.

Let’s have a look at some of the guidelines that need focus to devise a perfect identity design. While checking out these guidelines, keep in mind that the purpose of these guidelines is to make sure that a consistent and appropriate design is created and shared to create a unique brand identity.

Useable on all digital media:

These days, brands opt for multiple forms of digital media for communication and promotion purposes. So, keeping this in mind, designers should create a flexible and responsive design. The design should be able to work on all screen sizes, be it desktop, tablet, mobile phone, or a high definition LED.

Email usage:

Addressing your client’s email needs, the designer should create a suitable logo to use in emails. No client likes to a design that doesn’t fit in an email. So, following the client’s needs, the design should be such that it can be added as a signature in email or can be embedded in various versions of Mailchimp.

Video usage:

The growth of the digital age is advancing towards the use of video clips and video messages. To create a unique identity in videos, the design should be such that it can be added in videos without any hustle. Moreover, its size and opacity should be easily modifiable as the video demands.

Social media usage:

The use of social media is indisputable in this era of digital technology. Almost every brand is using social media. Social media is indeed a great tool to create and boost your identity. Designers should check in with clients which social media platforms they are going to use. Each social media platform has a different layout and pattern and comes with its own set of advantages and disadvantages. So, by keeping such needs in mind, a perfect design should be devised. No one likes to see a cropped or poorly aligned design or logo on the social media sites. So, designers should create a suitable design for all usable platforms. Moreover, as social media sites offer image filters and color schemes, the designer must guide their clients using their aesthetic sense, about the colors that will complement and enhance the under-work design.

Print usage:

Designers should also guide their clients about the usage of their design (logo) in print media. They should guide what sort of background their clients should use to boost and enhance the design and make it prominent. Also, as there are various print forms like business cards, brochures, newspapers, magazines, to name a few. A designer must guide and educate their clients about each print media as all require different color patterns and layouts. As an example, the client will need varying color schemes for a magazine (which comes as a brightly colored media) and newspaper (which comes in black and white). Also, the size of the design varies with the type of media. For instance, a full-sized design image is required for a promotion campaign, while a thumbnail is essential at times with other details.

Label files clearly:

Designers should develop designs by keeping in mind all real-life scenarios. All designs should be adequately labeled to ascertain that the client uses appropriate design at all platforms. Labeling duty is assigned to the designer because he/she know more about the plan. The client should not involve his / her aesthetics and should rely only on the designer’s instructions.

Color schemes:

Every color has its meaning and representative power. Designers should use appropriate color pattern that goes with the brand’s image and helps in creating a unique as well as proper identification. Moreover, as per the client’s needs, the designer should provide design in all available colors. As pointed out previously, the client might need the design in the black and white pattern (as for newspapers) or dazzling colors (for a magazine). So, keeping in mind such varying needs of clients, the designer should develop a design in all available color patterns. Also, they should explain to their clients why they are using specific colors while discarding others. Furthermore, they should guide clients about various color formats as RGB, Pantone, CMYK, and others.

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How to avoid these 7 common social media marketing mistakes https://redballoon.in/how-to-avoid-these-7-common-social-media-marketing-mistakes/ Fri, 05 Jul 2019 13:12:34 +0000 https://redballoon.in/?p=3978 Social media is one of the most reasonable ways of marketing your brand. But that doesn’t mean you renounce other advertising methods. Each method has its own set of advantages and disadvantages; it’s about picking the one with just the right benefits for your brand. The attribute of social media which enables you to entrance […]

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Social media is one of the most reasonable ways of marketing your brand. But that doesn’t mean you renounce other advertising methods. Each method has its own set of advantages and disadvantages; it’s about picking the one with just the right benefits for your brand. The attribute of social media which enables you to entrance your followers with your marketing campaigns and turn them into loyal fans is something that makes social media as the go-to way of marketing.

But there is one other way which can influence people to buy from you, and that is word of mouth. Yes! You read that right. It has been proved that over 80% of consumers buy a product after talking about it with or being recommended by their friends or family. Social media, being a communication platform, has taken word of mouth digital. People log in to their accounts and network; and when they communicate, word of mouth plays its part. Social media has expedited the process of word of mouth, creating profuse possibilities for proactive marketers.

It is assessed that, daily, about 800 million people use Facebook, about 1 billion tweets are sent out, and about 100 million people views are generated on YouTube. With such enormous figures, the opportunity for marketers to put out their brand in front of the people is more ubiquitous than ever!

When you start marketing on social media, you are bound to make mistakes. Even the best of marketers and brands have made mistakes and learned from them. Because that is how it is with social media marketing, you can’t get it right in the first effort. To curtail the field of your mistakes, you can always learn from other’s mistakes. Here are some of the social media marketing blunders most people make; learn how to elude them and make your social media marketing game impeccable!

Starting away without a strategy.

Well, your ambition may earn a round of applause, but this is one of the most common errors. We incline to think that social media marketing is so easy with all the options readily available! It turns out that the more options you get, the more complex it is to create a winning campaign. So before diving in, it would be apt to learn about the different social media platforms. List out the platforms which you think could be useful to market your brand and why. Devise a strategy of how you’re going to promote your brand as per your customer’s interests and demand. Network with others by joining a group, creating a fan page, participating in events, and so on. If you don’t know how to create a social media strategy, and how to promote your business, enroll yourself into many social media marketing courses available both offline and online to gain full knowledge before starting.

Publish in the same way over and over.

Some people like to see pictures of products, while some may favor watching short descriptive product videos. It is quite natural; consumers are idiosyncratic; what one person may prefer doesn’t necessarily have to be liked by the other. So, it is always best to publish content on social media in different formats. Your content can be a video, a picture, or an engaging piece of text. It is even better if you share content with different nature such as humorous, funny, quotes, or sayings; of course, keeping it related to your product and aligned with your marketing strategy. Generally, marketers use a combination of all the formats to obtain best results.

One-person job.

Social media is a team job. You can’t do it all by self. If you own a small business and don’t have the budget to hire specialists, you better educate yourself about various tools such as ‘Hootsuite’ that assist you in operating different social media channels at once. This will make things a little easier for you. Even then, managing multiple social media will be a tedious job, which will result in your pages suffering due to lack of proper attention. Whereas if you run a large company, you are better off with hiring a social media manager to keep track of your promotions, published content, future content, and much more.

Being inconsistence with content publishing.

Make a time-table and stick to it; it is simple as that. You need not post more frequently for this; you instead need to stick to a pre-decided time to post. If you decide to publish 10 posts in 10 days, publish one quality post a day than doing boring content thrice a day. Just make sure they are all posted at the same time daily. Quality content will keep your audience hooked and make them anticipate your next post; it adds to their excitement of the consumers when they know the content schedule but not the content matter.

Begin with all social media channels at once.

Facebook, Instagram, Pinterest, Twitter, or Snapchat, there are numerous options to make your first brand page. When you begin with your social media marketing journey, it is advisable to go by one social media at a time. List out the pros and cons of various social media platforms and pick one of them to get started. Make a page, master how the platform works, understand how people react to your business, build your audience, move to a new social media channel, and repeat. Getting started with as many channels at once may not be the niftiest thing to do; it will limit you from making the best of each platform.

Overspend initially.

It doesn’t matter if you have a large budget; you must not overspend. Just before you commence your social media journey, right when you make a social media strategy, it is imperative to settle on a budget that you will shell out for social media marketing during a specific period. Because no matter how good you design your first campaign, it will not be even close to perfect, if not ideal. With time, you will learn and know what works for your brand and what your customers like. Moreover, as you gain experience with social media marketing, you can yield better results for the money you pay.

Not connecting people to your website.

The objective of using social media marketing can be to raise brand awareness, build an audience, or advertise products; all these come down to only one goal – driving sales. Selling is something you have to do on your website or a page. Thus, it is necessary to add a link to your website/page in the captions of your social media posts to drive traffic to your website/page

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