RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising https://redballoon.in Tue, 10 Dec 2019 19:00:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.12 https://d3ba8pdxu9uuap.cloudfront.net/wp-content/uploads/2017/05/favicon-redballoon-advertisers-2.png RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising https://redballoon.in 32 32 Why wordpress is so popular https://redballoon.in/why-wordpress-is-so-popular/ Tue, 10 Dec 2019 19:00:08 +0000 https://redballoon.in/?p=4864 WordPress is a content management system built on the top of PHP programming language. It’s a psuedo MVC architecture based system which offers advanced functionality. WordPress is open source, which means any body can use it in their commercial projects and build application and functionality on the top of the platform. The ease with which […]

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WordPress is a content management system built on the top of PHP programming language. It’s a psuedo MVC architecture based system which offers advanced functionality. WordPress is open source, which means any body can use it in their commercial projects and build application and functionality on the top of the platform. The ease with which wordpress can be used and leveraged is mind blowing. So much so that approximately 34% of the websites are powered by WordPress. You can gauge its popularity from that fact alone.

 

What makes wordpress so popular ?

In simple terminology, its simple, cost effective and fast to build on. Here are top reasons why wordpress website development is so popular.

 

Open Source and Free

WordPress is open source and free to use. It means that the wordpress installation is available for use and modification by general public around the world. Millions of developers collaborate on open source projects and they keep it upgraded. They pitch in their own advancements from their own experience and with general consensus, it gets updated in the project. Some of the best minds work to make wordpress strong, reliable and upto date.

 

Plugins and Themes

There are thousands of wordpress themes and plugins in the market. While themes target the aesthetic value of any website, the plugins extend the functionality of the website. Some of the most eye catching designs of websites are found in wordpress themes. Mostly all themes come with some form of drag and drop builder framework which really makes wordpress become as powerful. Imagine that you have to design a new page on the website and all you have to do is fill up some forms, upload images, text and viola – your web page is ready. It is so easy and intuitive that any one can do it. WordPress themes and templates are really cheap to purchase and use in your commercial project.

 

PLUGINS

Plugins extend the functionality of the website with ready to use code base. Lets say that you want to add social login to your website, you don’t need to hire a developer to do that, you simple purchase the plugin and install on your website and social login will be active on the website. Ofcourse you will need some website development assistance by a developer if you need customizations and sometimes installation is tricky. Either its you or your developer who does it, it will save tonnes of development time. Not just this, there are companies who just develop custom plugins for wordpress and they are thriving in the market due to high demand because there are so many websites that are being run on wordpress. We are a wordpress website development company, we have powered numerous projects and it is due to wordpress we can bring affordability factor into the website building regime. Plugins can be paid or free depending upon what functionality they offer.

 

SEO advantage

Search engines love wordpress. Due to its structure and due to the availability of plugins, it has become one of the most powerful SEO friendly applications on the market. With few plugins you can write custom title tags, meta tags and meta descriptions of 1000 pages. Moreover, every SEO campaign today is fundamentally based upon content. Remember wordpress is a content management system. You can churnout website content so fast and that too seo optimized, that you can be ahead of your game in no time. As an SEO Company in Gurgaon Here are some SEO compatible features of wordpress

Custom url structure

With wordpress you can customize the url structure of your website.  You can have any product, service or post pages with custom urls. You can even have urls like yourdomain.com/url. This not only helps your users remember route to important pages on your website, but they are also beneficial from an SEO point of view.

Meta tags and meta descriptions

With free plugins, you can make wordpress an SEO powerhouse, you can specify default meta tags and meta descriptions for any pages that are generated or you can put specific meta tags and meta descriptions and even preview how its gonna look on google for specific URLs which you are promoting through SEO.

 

Content Generation

WordPress is primarily a blogging engine which means that content generation is really easy. You can create rich blogs with youtube stream, image hotlinking straight from wordpress dashboard. It is so easy and powerful that no other software or open source project affords you the same thing. Moreover you can execute strong interlinking strategies straight from the text editor wordpress offers.

 

Auto Generated Sitemap

Again with free plugins, wordpress can generate sitemap of your entire website and you can submit that in google webmasters. This helps google understand your website faster and index your website link in the search engine directory.

Robots txt

Robots txt is a file that sits in the root directory of the website. Robots.txt is important from SEO perspective. With this file, you can guide the search engines towards the important content on your website and dissuade them from going into other pages on your website which don’t want to show to the public. For example, admin URLs are excluded. With wordpress, its easy to edit these files and in most cases, you wont even have to since they will be autogenerated by a smart SEO plugin.

Headings manipulation

We all know the importance of heading tags in any SEO campaign. Through headings search engine realize the important content on your website and also how the content is structured on the website. With wordpress setting heading tags is really easy and the right tags can go a long way in skyrocketing your rankings.

Social Signals

Social profiles are easy to integrate in wordpress. In a recent project, we were able to stream the client’s Instagram account’s page directly on the websites homepage, not only did it bring that personal factor into the website, it also boosted the site’s rankings.

 

Google analytics and web master integration

What good is any SEO effort if you cant measure and quantify the result. With a free plugin you can integrate google analytics in wordpress. Google analytics is a powerful tool that google offers for free. This tool gives you insights about the numer of visits to your site, the drop off pages, the regions from where they are accessing your website, the devices they are visiting from and much more.

 

These are some features that really make wordpress an SEO powerhouse.

 

Woocommerce

Woocommerce is actually a plugin. It is now being used by thousand of stores to power their ecommerce model. Woocommerce has come a long way from being a small plugin to a full fledged cart. Again there are thousands of woocommerce themes through which people are powering their stores. Its actually a good fit in some cases where your product range is not too vast and you actually need a few pages to sell your products. Modern plugins let you build custom woocommerce form and process payments. Almost every payment gateway out there has a ready made woocommerce plugin.

 

Drag and Drop interface

WordPress is the most flexible platform when it comes to making changes on the fly. Plugins such as elementor and wp bakery builder (visual composer) really transform wordpress into a power house with powerful editing capabilities. With wordpress you can completely control content, images and customizations on your website. For a lot of changes you don’t even need developer support.

 

Optimized Hosting

Because of its popularity, hosting providers have carved out specific optimized hosting stacks to host wordpress websites. There are tonnes of managed wordpress hosting plans out there that can support huge traffic at a very cheap cost. Even if you don’t go for them, it is pretty cheap to host wordpress and server huge traffic. There are ready made plugins available to support content delivery networks. This really helps to scale wordpress faster and with less cost. The biggest hosting providers such as Amazon, Linode and Google Cloud have ready made stack scripts to spin wordpress droplets on the fly. Development on wordpress has become so much easier, you spin a base installation with these stack scripts, start working on it, port it, destroy it, so on and so forth.

 

Rest API

WordPress REST api provides an interface for internal and external applications to connect with your wordpress site through JSON (javascript object notation). JSON is one language every programming language speaks. Earlier this spot was occupied by XML, gradually twitter carved the way for JSON to be a standard in API interface. WordPress API is so extensible that it can be used immediately to connect to other applications for example an android app or ios app. You can safely post requests to wordpress site and retrieve POSTS, PRODUCTS, PAGES etc as JSON objects. Similary JSON can be received by wordpress websites to read data.

 

With this I conclude this Article, but wordpress is improving with every iteration. WordPress has started to use REDUX. Redux theme options are really a great way to improve wordpress’ interoperability and customizability.

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Reasons to choose php programming language https://redballoon.in/reasons-to-choose-php-programming-language/ Fri, 06 Dec 2019 13:41:36 +0000 https://redballoon.in/?p=4858 Lets state the obvious first. PHP is awesome and it has powered millions of projects around the world. It has brought businesses precious revenue from high powered applications with easy and flexibility.  It is dynamic, fast, robust and enjoys a huge developer support through out the world.   What is PHP ? PHP is a […]

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Lets state the obvious first. PHP is awesome and it has powered millions of projects around the world. It has brought businesses precious revenue from high powered applications with easy and flexibility.  It is dynamic, fast, robust and enjoys a huge developer support through out the world.

 

What is PHP ?

PHP is a backend programming language that can help you build scalable web applications with tonnes of features and functionalities. PHP was initially called as personal home page and then it became hypertext pre-processor. It is now what we call as recursive acronym. It is also known as web scripting language.

 

Here are the top reasons to prefer php as your website development language. Opensource and Free

Php is an open source language constantly being improved and updated by the developer community across the globe. The community helps to keep the programming language relevant and in sync with the latest technological advancements. Its free, you don’t have to pay for including the language in your applications. Businesses around the world have earned crores and crores of rupees in revenue from php.

 

Multi OS compatible

Php works great on all major OS and platforms. Its works with MAC, WINDOWS, LINUX, UNIX etc. It creates a great programming stack with apache, nginx and mysql. It is also a tool to develop cross platform applications which greatly increases its usability factor.

 

Shallow Learning Curve

Php is easy to develop because of its procedural and object oriented nature. It can be as easy as you want to be and at the same time it can be really complex. You can use the power of object oriented programming to leverage PHP in your web projects.  Further due to its shallow learning curve, it is widely studied by developers around the world. If you choose to build your application in PHP you are sure to find someone to build, update and maintain it.

 

Flexibile and Dynamic Language

Php is an encrypted language, it is robust, secure and offers a great degree of flexibility when it comes to creating web applications. PHP applications refresh automatically without need for manual control. The language is highly customizable which means it can be leveraged to serve your precise website needs. Since its open source, it can be read by any text editor or code writing software such as sublime text etc. Due to its flexibility it can be combined with different technologies to create the desired output.

 

Cost Effective

Php website development is really cost effective. First its free and open source, second, there is no dearth of developers that are equipped with the programming language. There is a huge developer community and IT staffing wont be an issue with PHP. Finding php developers is not an uphill task and you will surely get someone to work on your application.

 

Developer Community

As mentioned above, there is a huge php developer community out there. Having a huge developer community really helps, since new improvements are brought to the programming language every day. Moreover, you cannot be good at everything, having a developer community ensures that you get the right answers when you are searching for them online. For example the best possible way to reduce ram consumption foreach loop vs for loop etc etc. There is a plethora of documentation online that can help you build your project easily.

 

Ready to Port Applications

If you are not building your business on a new business model, there is a 90% chance, that someone has already attempted to make the entire application in php. Website Development has become really easy because of PHP. For example Ecommerce, there are tonnes of ready to port CMSes that can get you up and running in no time, these are fantastic CMSes that can help you build really powerful and scalable applications within no time. Further there is a community of sellers out there who sell ready made scripts. For example property listing portal, there are virtually thousands of scripts online and I am sure that one of those will fit your business exactly.

 

Security

Security is something that is not a feature or reason to choose PHP. In any application, there can be backdoors through which hacks can take place. It is really upon the skill and experience of the development team that can plug the loophooles and really harden the application. PHP is no exception. If you are aware of the security loopholes, you can create the most secure applications. A lot of people think that PHP is not secure enough. I bet to differ, it is one of the most secure programming languages out there, its only your skill and experience that makes your application secure or insecure. Facebook uses PHP in parts in frontend. Php is robust and secure.  If those people can trust php, you can too.

 

New Improvements

Latest php versions have offered speed and stability improvements. It is moving towards total object oriented pattern. The latest versions of PHP are fast and more secure. There are significant speed improvements. Moreover, new frameworks like LARAVEL built on top of php, are really useful to make complicated applications on the fly.

 

Tried and Tested

There are enough real tests of the programming language out there. Its been in the market since 1995, through years of community development, PHP has scaled new heights like never before. PHP has already been tested by numerous companies who have piggy backed on the programming language to skyrocket their growth. A lot of javascript frameworks still have to face the test of time before they get more acceptability.

 

 

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Custom Website Development Benefits https://redballoon.in/custom-website-development-benefits/ Tue, 03 Dec 2019 18:03:46 +0000 https://redballoon.in/?p=4850 We all know the benefits of a website, but when I say custom website development, I mean to say developing a website from scratch. While developing from scratch does not necessarily mean writing every piece of code from the scratch, it means to build something with a clear intent in mind.   There are multiple […]

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We all know the benefits of a website, but when I say custom website development, I mean to say developing a website from scratch. While developing from scratch does not necessarily mean writing every piece of code from the scratch, it means to build something with a clear intent in mind.

 

There are multiple ways people approach a website development project. Here are some popular approaches to website development and why they are so popular.

 

Using existing CMSes to develop the website.

There are tonnes of content management systems online which are really proficient in their intent and code. They are refined pieces of code developed under scrutiny of thousands of developers who have perfected the system and given their inputs. The natural result is a robust, scalable and efficient platform which can support you through thick and thin as your business rises. So whats the catch ? Just as every perfect phenomenon in life, there are imperfections. Same is with CMSes. CMSes offer you ready to port solutions with tonnes of inbuilt functionality but they really lack performance and simplicity. Simply put, when you hire a big truck for transporting a plastic bag, you end up loosing time, speed and money. CMSes come with junk code streams. Lets pickup wordpress, my absolute favorite, we are a wordpress website development company and we love wordpress for the job it does. For a simple job, it has to run through countless code loops to determine something. For example if you are running an ecommerce store, woocommerce is going to check if the product requested by the buyer is a downloadable product or not, you may not sell downloadable product, you will still have to keep the downloadable product functionality and code base. Whats the harm ? its eating up resources and computing power while it checks for the type of product. Those resources should be spent on serving multiple customers, should your website need it.

 

Website builders

A number of companies like, WIX, Godaddy, SITE123 offer you drag and drop builder to make your website online. Some of them even let you design your website for free, but once you want to use a custom domain which you will have to, they will ask for money. Nothing wrong with it, but once you go for this option, you are married. Either you break off the marriage or you keep consoling yourself whenever there is a disagreement. Simply put, these drag and drop builders are very limited in terms of functionality. These website providers are very limited in terms of customizability. Nothing wrong with the service they offer at that price point. But is it really worth your time ?

 

Custom Website Development

Here comes the challenger. Rather its also a challenge as much as it is the challenger. Custom website development deals with the right pain points you user faces when he visits your website. Custom means bespoke. Mould it as much as you want, keep what you want and throw away that serves no purpose. But be cautious, it takes a tremendous amount of skill, time and effort to make a workable product that is scalable and modular. Lot of times, people ask us, why are your charges high for a wordpress website or for a 5 day job ? I simply smile and tell them a story about a logo designer who designed logo for 10 years. Once a guy came to him and asked for a logo. The designer created a logo for him in 10 minutes and charged him Rs. 25,000 for a logo. Surprised by the price, the guy told the designer that you have charged me Rs. 25000 for 10 minutes that is absurd to which the designer retorted, I have charged you Rs. 25,000 for 10 years of knowledge and experience. My point is website development is really tricky and takes years to perfect. Also its never a one man job, it takes an entire team to build a solid product.

 

Here are some benefits of custom website development

 

Clarity of Concept

A custom website development gives you the opportunity of shaping your website according to the purpose it is going to serve. A laser targeted approach to website development is beneficial in the long run. You can build a simple and powerful application and not get dragged by the junk codes, unnecessary wasteful loops and get the right output from your web application.

 

Highly Optimized Product

You know where the shoe pinches. In website development lingo, if you know where the shoe pinches, you have won half the battle. Why something happens and knowing the reason behind it will help you shape up a highly optimized product. CMSes and ready to go drag and drop website builders have nested functions inside functions. Pinpointing the exact problem will require a thorough understanding of the entire application structure which is an arduous task. First you have to read the documentation and understand how everything functions and then you go about actual debugging or you will start searching stack overflow, where people will help you out with possible solutions which you will try one by one. When you have built your product, you know the source of the problem immediately because its your brainchild. It becomes so much easier to pinpoint the problem and fix them.

 

Latest functionality and trends.

Experimental technology and trends help you stay ahead of the game. If you use an existing codebase, new trends and technology is harder to implement. For example when AMP – accelerated mobile pages came, it took a while for wordpress, magento to adopt the technology. Many early entrants reaped the beenfits as they ranked higher in search results since google began to prefer website with AMP. Now similarly, headless applications are taking the center stage and it will take a while for existing CMSes to adopt the technology.

 

Adaptability

Just as there is opportunity to implement new functionality and trends faster, there is also an opportunity to adapt to changes faster. When google announced that flash wont run on chrome by default and a person will have to enable it, it took some time for wordpress and magento to pickup the change. Moreover, if you are stuck is a version, it is very hard to upgrade unless you follow careful steps. Till date Magento 1.9 uses flash uploader.

 

Programming Language Upgrades

Whenever a programming language upgrades, you cannot pass on the benefit immediately to existing CMSes. If you have built your own application, you can change it instantly since you know which functions and classes use outdated code and you will exactly know how restructuring will benefit your application. PHP 7 offers real performance benefits. New functions came into picture which can reduce ram consumption, increase performance and more. If you had a small and light weight application, you could adapt to the changes almost instantly.

 

Enhanced Security

No one knows your backdoors and no one knows your exploits yet. This makes your website more secure, since hackers have to sift through your nodes to catch the exploits. Popular CMSes have known exploits and hackers can almost instantly exploit vulnerabilities in old systems. Security is really tricky and you learn the art of hackproofing your website with years of experience. Enhanced security will only be applicable if you get your custom website developed from a website agency or a strong developer otherwise, the gift becomes the curse.

 

Speed

New entrants often neglect this aspect. Speed should be your number 1 priority. What good is a website that is not accessible by your customers. If they are frustrated, your business fails. Everything shatters. Custom website development offers you the opportunity to be a step ahead of your competitors by offering a fast web application to your audience.

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How to make your ecommerce website perfect https://redballoon.in/tips-for-perfect-ecommerce-website-development/ Sun, 01 Dec 2019 19:39:53 +0000 https://redballoon.in/?p=4841 Ecommerce is a tight niche. Its highly competitive and most rewarding. If you are in the process of ecommerce website development, you might want to look at some aspects which I will go through in this article   So how to make you ecommerce website worthy ?   Well lets start at the goal. Our […]

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Ecommerce is a tight niche. Its highly competitive and most rewarding. If you are in the process of ecommerce website development, you might want to look at some aspects which I will go through in this article

 

So how to make you ecommerce website worthy ?

 

Well lets start at the goal. Our goal is to attract the attention of a prospective customer and also convince him to come back because as you know if you can win their loyalty you can increase the lifetime value of the customer. In this volatile website world, you only have a few seconds to make the impact.

 

Before we can expect the customers to behave as they should, we should first ask ourselves these pertinent questions ?

Technology

 

Have I used the correct technology to build up my ecommerce website. It is appropriate or overkill. For example if you use magento for 1 product, you might have to rethink your platform choice.

 

Website Design

How does my website look, does it look attractive ?

User Experience

How is the user experience on the website, are the people able to navigate easily. ?

 

Easy access to information

Does my website follow the 3 click rule. The 3 click rule states that a customer / user should be able to navigate to any section of the website within three clicks. If not, you risk loosing the customer. ?

 

Data Collection

Data collection at every point of the user journey is really critical to the success of the business. By data I just don’t need heatmaps, I also mean any preferences the customer might have saved during his journey. You can integrate external tools to get a bird’s eye view of the business. For example google analytics can give you a lot of insights on the behaviour of your audience and give you pointers on your pain areas.

 

Local Serviceability

If it is a local store, do the users know that they are serviceable. ?

Home Page Button

Is the home page easily accessible, it’s a pattern these days to include the homepage link on all the pages of the website, this really helps the customer keep the anchor and navigate around easily.

 

Live Chat / Assisted Shopping.

Ecommerce websites have begun to mimic the offline store experience, with virtual tours, video catalogues, it has become easier and easier to get into the personal space of the consumer, where you can greatly influence his buying decision. Do you want to leave your customers to wrestle with a chat bot, or you can be available on live chat. Having an option of assisted shopping will greatly improve your conversions. Anotehr great way to put is to add consultancy on the top of the products. For example if you sell astrological gem stones, you might want to give consultation for free on live chat or through a request form.

 

Checkout Process

Is the checkout process easy, are there too many form fields that are frustrating the user.

 

Internet Lingo

Are major cues following the internet lingo. What i mean is, that you follow the naming conventions. People shop around the entire internet all the time. Many websites name their elements the same as everyone else. For example, ADD TO CART, QUANTITY, MY ACCOUNT, ORDER HISTORY. Don’t be creative around these texts. You might be surprised to know that customers will not buy if they don’t see ADD TO CART and this is an actual case that happened with one of our clients.

Guest checkout

Always incentivise the buyer to make an account but never force him to, since, he wants to quickly make a purchase and in that moment we should be as supportive as possible. We should not put forth conditions and hamper his buying momentum. There may be some cases where a compulsory signup is required. For example if you are selling courses online and you have a learning management system, you would want a customer to signup first since you can give him a dedicated area to consume the course and also you want verified customers.

 

Website Speed

Does my website load fast. This is one thing that plagues a lot of new ecommerce website companies because often page load speed are ignored by new startups and companies. I cannot stress much on the importance of page load speeds. Page load speeds are a mix of technical and non technical factors. I would advise you to optimize your perceived page load speed. You might score low in GT Metrix but the perceived load speed of the website might be faster.

Catalogue pages

Catalogue pages are very important aspect of any ecommerce website. There is a psychological concept of closure. Often advertisers want people to land on a particular category page rather than the actual product page. This is done with a particular goal in mind, its about making the user feel that he is control of his choices and also help him explore another opportunity which might not present himself if he were to land on a specific product page. Catalogue pages should be developed in such a way that is easier for the user to filter the information according to the his needs. For example he may want to sort the entire catalogue by price.

Return Process

Returns are one thing that are a bit tricky to handle for developers, since the payments have to be reversed, the order has to be cancelled, the invoice has to be cancelled, so on and so forth. Having an easy way to return the product goes a long way in converting a customer, since its Ecommerce and there is no physical store, a strong return policy and framework is absolutely essential to the entire process. A customer needs to trust your website before making a purchase.

Offers & Promotions

Having the facility and mechanism for generating offers and coupon codes is a great way to keep your customers hooked on to the website. India is a very price elastic market. A small decrease in price can trigger a greater increase in demand. Price elasticity is an economic concept but you don’t need to understand economics to understand that India is a price sensitive market. Keep your ecommerce store full of promotions and offers and you will see your sales graph rising.

 

Order Tracking

This is one aspect that troubles a lot of ecommerce store owners, order tracking should be simple and it should be linked and integrated with real time shipping updates. A user must be able to track his shipment and order status from his backend. These days it is really easier to integrate real time shipping updates in the customer backend.

 

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why hire a website maintenance company https://redballoon.in/why-hire-a-website-maintenance-company/ Mon, 25 Nov 2019 18:42:01 +0000 https://redballoon.in/?p=4832 People often misjudge the need to aptly maintain their website. They would trust another agency for building their website and then would employ their own resource for handling the website. While this approach is not bad, people often end up spending more in maintenance than in website development. The perennial question remains, should you hire […]

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People often misjudge the need to aptly maintain their website. They would trust another agency for building their website and then would employ their own resource for handling the website. While this approach is not bad, people often end up spending more in maintenance than in website development. The perennial question remains, should you hire a website designing agency to maintain the website or maintain it inhouse.

 

The answer to this question lies in the complexity of tasks that are required everyday or every month to keep a website up and running. Especially in ecommerce business, this is very important since new products and user experience improvements should come every day.  There is always a need to update inventory and variants on an ecommerce website.

 

Here are top reasons website owners should hire a professional website agency to do regular maintenance tasks on the website

 

Its cheaper

Hiring a person has a cost. Cost is incurred first in hiring a candidate, either a specialized IT staffing agency is hired or the hiring is done inhouse, in most cases, due to the technical nature of the project, an IT staffing agency is required. First business owners have to pay them around 8 % of annual CTC as commission, then there is salary, then the employer has to incur employment benefits, then there are overheads like office seat, computer / laptop. Considerable money is also spent on training the candidate. Also its never a one man job, website maintenance has a dual aspect. One is aesthetics, other is functionality. While professional agency might have different teams for both the tasks, you will just have one resource to do it. Again, you will need a senior level manager / IT specialists to keep a check on the subordinate. A website agency can do it at a fraction of the cost.

 

Talent Pool

A professional website maintenance company would have a larger talent pool to handle the multitudinous problems that might occur on a web application. A website agency or a company would have separate teams to take care of the problems. As your traffic goes, you will also require server management and maintenance which is also a tedious task to do yourself.

 

Focus on Core Business

The time and energy you would spend on saving a few bucks can be better utilized in your core business. You will be much happier to increase your business rather than getting tangled in technical work. There is an inherent advantage of hiring a professional website maintenance company.

 

Major upgrades

Website designing and maintenance companies monitor major technology changes regularly. Because they have a bigger skin in the game, they are in a better position to implement any new technology benefits to your project. For example php development has significantly improved in the past couple of years. The newer versions of PHP are really good and they even outperform javascript backend languages in concurrent testing. The speed and security has vastly improved. A professional agency can bring these benefits to your project faster.

 

Security

Cyberhacking and data theft has become a major roadblock to your online success. So mush so that right now, website security firms are sitting on piles of cash. Data has become so important that physical security has now taken a back seat. A professional website designing and maintenance agency can really be more proactive in plugging loop holes since they are actively involved in a developer community. They can discover major security vulnerabilities in open source softwares and patch your website / server faster.

 

Website Quality

Today websites are built with dynamic frontend and backend. This means that websites can be operated by people with little or no technical knowledge at all. For example wordpress, which is a content management system, a website built on wordpress is the easiest to handle. Inspite of that, a professional website maintenance agency can do a better job. This is because an agency has seen the length and breadth of all websites and how they impact user experience. Recently a client tried to upload new images on the website and he uploaded 5 MB images that crashed the entire website. We explained the steps to downsize images and tried to explain him about how to downsize images etc. After a few days, he outsourced the work to us.

 

Contingency measures

The internet world is volatile, websites can perform erratically under different circumstances. If your entire business model is dependent on your website, you must hire a professional company to take contingency measures. Backups should be taken regularly to ensure longevity. We often take 2-3 backups per week to safeguard ourselves from any untoward incidents. A professional agency can take appropriate measures to make sure that your website uptime is 99%.

 

Performance monitoring

Website performance has become a major factor in google rankings. Website speed matters, the user experience matters. A professional agency is better equipped to handle website performance and implement new and creative measures for better performance.

 

Functionality Audits

Imagine that your SMTP quote was over and suddenly, your clients stopped receiving emails from your ecommerce store. You would not even know whats going on. Your backend might be flashing this information all day, but it would miss your eye. It recently happened with a company that approached us for website maintenance. Before we came in the picture, they had suffered a massive loss of Rs. 5 lakhs because their payment gateway was not working, the payment gateway vendor changed the API and people were unable to checkout from the page. Till they realized what had happened, they suffered a blow. Now we regularly carry out audits to ensure that everything is working as expected.

 

Focus on your business and hire a website maintenance agency for a better performing website.

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informational website designing tips https://redballoon.in/informational-website-designing-tips/ Sat, 23 Nov 2019 19:23:20 +0000 https://redballoon.in/?p=4824 When it comes to website types, you might think informational website is the most easier to built. You could take up a wordpress vanilla installation, spin up a droplet and get yourself a website within in 2 days, but would that really serve your purpose ? What I mean to say is that design is […]

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When it comes to website types, you might think informational website is the most easier to built. You could take up a wordpress vanilla installation, spin up a droplet and get yourself a website within in 2 days, but would that really serve your purpose ? What I mean to say is that design is never the purpose of the website, it is always a means to achieve another end and that end is conversion or sales or more business.

 

The hardest part of informational website designing is to present meaningful information in a concise way which is not confusing to the end user. The design, the layout, the spacing every aspect has a part to play as to how the website is going to be perceived by the user.

 

Here are some tips to keep in mind with informational website designing

Gather information

Don’t jump the gun, think for a second as to what is the purpose of the website, is the website serving a purpose, what is the end goal, who will be the end user of the website. Is it a business to business website or business to consumer. Here are some simple steps to follow :

Determine the purpose of the website.

If you don’t understand the content of the website, how can you structure it, let alone design the entire flow of the website. As a web designer, it is not only our job to create beautiful layouts but also meaningful layouts. I know that you understand HTML CSS well and nothing about the subject matter of the website, but you can always research and have a birds eye view of the content. It is so important that people have started to prefer website designing companies that have already worked on a similar forte before. So here is some information that you should assimilate before starting a website design project

Skim through the content of the website, see its processes and goals. Take a brief from the client. Its important, it will help you in actual design later on. Determine the end goal of the website, is it lead generation, information, whatever that may be See the workflows, know the process through which a customer is going to interact on the website. For example on an ecommerce website, a user’s journey begins with search. It will be great if the first thing he sees on the website is a big search box with suggestions. Make a flowchart of user experience

website designing flowchart

Make a flowchart of how the users are going to navigate on the site, what do they go through before actually completing the action that you desire. Know what is important for the user. Know which pages will be frequently visited, how to organize the supporting pages for example track your order, terms and conditions etc.

Organize

After you have gleaned all the information, its time for you to write it down in a constructive manner. You can create a basic excel sheets or you can directly start building a wireframe of the entire content. Develop a sitemap, breakdown big sections into simpler sections with a read on button. This also might be a good time to think about your navigational structure. A wireframe could look like this

website designing wireframe

Think of something new

See where the herd is going, but chart out your own path. I cannot sufficiently stress upon the value of clear cut structure for SEO purposes. Think everything from the user’s perspective. What is his armour of information, does he know the subject you are taking about, if not, show him links to the subject. For example, when people land on our website, they usually have heard the terms php website development, react js website designing and they want to know about it more before engaging us. So we have placed links on our website, which elaborate on the topic, yet the call to actions are prevalent everywhere. Try to simplify things. Every ecommerce website has categories on top and terms and conditions in the footer and some other information about the company in footer. Why do you think that is. Its because product categories and product information is more important to the user. Ofcourse they might want to know more about the company, but their priority should be your priority as well.

 

You might also want to structure you navigation differently than the others. For example in a recent website, we structured the entire content by brand terms because that’s what the user is familiar with. Our initial tests verified our approach, a general user could immediately reach out to the information he wants to.

 

Think of items that others might have missed, for example, many informational websites such as corporate websites ignore case studies. Case studies depict how your organization helped another in a particular situation. A user might be in that same situation that might need your help.

Don’t make a complicated website structure

Deep nested information is not only hard to reach but its very bad for SEO. Google dissuades you from doing it. If the important information is buried deep inside your website, your website might loose its ranking. It can also frustrate your end user. Don’t test their patience, keep it simple. Don’t keep too many categories and subcategories. If at all you need to nest information keep it structured and balanced, make it as easy as possible include fixed search widgets, tags from where user can reach the desired information. If you have multiple sections on one page, you can also have a fixed table of content.

Take a look at this , you will know what I mean

fixed table of contents

 

One good strategy is to have a clear structured deep nested structure but provide hot links to most important information. Even google favors that. A good rule of thumb is a user should be able to navigate to any content within 3 clicks.

 

Design for real world usage

Simulate the user experience beforehand. Design a website for people who don’t want to spend time, keep the headings bold, wrap text within in read more buttons, cater to a wider audience. Make it easy for people to find important chunks of text. Use screen real estate to decide what’s important, if you really want to stress on a particular benefit of a product you are launching, increase the font size, make it interactive, make people notice it. If you are designing an informational website about your products and you know that your industry is such that your target audience is going to download a catalog first before anything else. Place a link of your catalog in the menu.

As a rule of thumb if an image can describe something easily, prefer that over text, no one likes to read that much, use videos, diagrams, numbered lists. Make sure that you grab their attention span as much as possible.

 

Beware of Content Duplicacy

Don’t duplicate content across your website. Having separate pages for contact us is totally unwarranted for unless your business needs it. For example, you might have different contact pages for different locations of your business. The idea is to prevent confusion in the minds of your audience. A lot of people bookmark you and come back, people tend to remember links and structure on your website Two separate pages for the same content is going to prevent that.

 

Call a spade a spade

If you think every user that comes to your website is tech savvy and knows the intent behind your words, you are terribly misinformed. I remember running a digital marketing campaign for an ecommerce client. The client had insisted on renaming “add to cart” button to “add to my bag” and guess what happened, we saw huge increase in conversions, people were not able to find add to cart, most of them thought the product is out of stock. Naming your hot links and navigation items is of utmost importance.

 

 

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Ecommerce Website Development Tips https://redballoon.in/ecommerce-website-development-tips/ Thu, 21 Nov 2019 13:00:19 +0000 https://redballoon.in/?p=4817 Website development can be tricky and time consuming. Its not simple nor it’s a one man job. There are multiple factors to consider while building any ecommerce website. Be it user experience or shopping cart process, every aspect of an ecommerce website should be customized to meet business goals. An ecommerce website presents a lot […]

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Website development can be tricky and time consuming. Its not simple nor it’s a one man job. There are multiple factors to consider while building any ecommerce website. Be it user experience or shopping cart process, every aspect of an ecommerce website should be customized to meet business goals. An ecommerce website presents a lot of challenges. Many users will come to your site to just know about your product and so you should optimize your website according to users and buyers alike.

 

Here are some aspects of ecommerce website development process :-

 

1.Mobile Optimized Design

With huge availability of mobile devices, mobile ecommerce is growing at a faster rate than desktop ecommerce. Buyers want to shop comfortably from their smartphone anytime and anywhere they want. It is incredibly important that you account for mobile users while developing an ecommerce website.  Implementing a responsive design strategy will go a long way in improving conversions and customer retention. You must pay extra attention to mobile screen real estate. See whats easier for your customers, do your customers need a full width image as category thumbnail or you don’t. You might want to display your products in grids similar to a mobile app interface.  Special care and attention must be given to checkout and payment pages because this is where the real action is going to happen. Here are some screen sizes to test for

 

Customized vs CMS based website development

While you may use any existing CMS like magento to build your website, but do consider the rigidity and flexibility of the ecosystem you are going with. Magento is owned by adobe and is used by thousands of merchants across the globe. There are multiple extensions available in the market that can extend the functionality of your store, even we develop magento extensions for example the web push notifications for magento, they are just plug and play codebases that can be ported to your website and your website will then inherit that feature. While magento has its benefits, it has its pitfalls as well. Magento is limited in its ability to serve all ecommerce models. Your model might be very different and you might find that a customized solution can better convert your customers. For example, if you offer an online tailoring platform wherein your users can come and customize a blazer, magento should not be your first choice. For such ecommerce models a customized website is helpful.

 

Guest Checkout

Filling up lengthy forms is really a pain and people prefer to perform a guest checkout on the website, this way they wont have to setup a username and password. Ofcourse you will motivate them at some point to create an account and modern ecommerce setups have provided social signup feature that just simplifies the process for the user. But still always account for guest checkouts because it reduces the number of steps required by a customer to complete a buying action.

 

Suggestive Search

All major companies have accounted for suggestive search, this makes it easier for a customer to search and get to his desired products faster. A customer might not know the right spelling of the product but he still has the capacity to buy. By taking a step towards bringing a customer to the product, you are already helping him complete the buying action. If possible, include multiple search terms that lead to same result, this helps the user in quickly selecting the one he knows. Also you can go a step further and incorporate infinite scrolling in both category and search pages, this helps the customer because he doesn’t have to navigate from the page.

 

Minimal form fields

Keep the form fields to an absolute minimum. There is no need to provide 3 fields, salutation, first name and last name. You can simply have full name field, similarly, don’t make the customer select his country when you are only selling in your home country. Keep it simple, if you are a hyper local delivery company, as for name, phone number and address. You really don’t need to ask for state and country because you are only serving a defined region. The minimalistic approach goes a long way in retaining a customer. If the process of ordering is easy on your website, he would want to do it again.

 

Appropriate categorization

Lets say that you have a website on which you sell homeopathic products. You must have a fair idea by how a user searches for your products or what does he first enquires about. Is it the brand, is it the actual disease / ailment. Here is what we did, we segregated the entire product catalogue disease wise and result based, we categorized the product based on the result or ailment. So our categories became, personal care, hair care, indigestion so on and so forth. After we implemented this structure we saw a spike in the conversion rates, a user was able to relate better to his ailment / or end result and hence it was easier for him to make the decision.

 

Product Description

Be as descriptive as possible. You don’t have someone who can explain the product features to your customer, it can only be text and images that will speak on your behalf. Make the most of it, give details about the product, you never know what clicks with your customers. Lets say that you are selling a bed which can be turned into a sofa, you must show this in your product description. An added benefit might be your conversion trigger. So include as much information as possible with your product. Similarly if you are selling clothing, always include a size chart, so that a customer can check if it is going to fit him. This will help him make a decision and also avoid possibility of a return later.

 

Security

Security is paramount in all website development projects. Include an SSL on your website. SSL is that green padlock on the left side of your website URL. It encrypts the communication between the browser and the server. Any website that does not have an SSL installed will be shown as not secure. You don’t want to convey to your customers that you are insecure, give them every element of trust they can possibly imagine. Let them feel safe on your website. Also use stronger password hashing algorithms, test your website for OWASP (Open Web Application Security Project).

 

Optimize site performance

If your website does not load in a fraction of a second, your conversion rates will go down drastically. Site performance is now a google ranking factor. Why do you think that is ? Its because, even google knows the importance of site performance. I have seen instances where site performance became a factor in developing a loyal customer base. The users would come back to a site because, the users could complete their tasks faster.

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Benefits of Custom Website Designing https://redballoon.in/benefits-of-custom-website-designing/ Wed, 20 Nov 2019 12:14:12 +0000 https://redballoon.in/?p=4810 Lets state a fact first, any business today cannot operate without some digital footprint. Companies are leveraging different mediums to reach out their customer, but having your own real estate is always helpful and compliments your digital efforts. Because your competitor will have same reach around other platforms the strong differentiator is your own website. […]

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Lets state a fact first, any business today cannot operate without some digital footprint. Companies are leveraging different mediums to reach out their customer, but having your own real estate is always helpful and compliments your digital efforts. Because your competitor will have same reach around other platforms the strong differentiator is your own website. Its like a digital catalog that is much easier to read than traditional paper prints.

So how to do it. There are many ways you can build an online website portal. Some of them are far too easy and time saving but the question prevails, don’t you want to spend time on an asset that is going to leave an everlasting impact on your customer. Having to spend time is not a discouraging factor but an encouraging one.

 

So here are three ways you in which can make your website.

 

Through website Builders

Website builders such as wix and godaddy offer you a ready to go fast solution if you really don’t have time and want to go online as fast as possible. So whats the down size, customizability and flexibility. These online platforms are limited in terms of design and  functionality  because they work under a very small ecosystem. More over for a white label app you have to pay extra. So they first offer you things for free but later on when you realize that somethings are absent and are important for example custom domain name, they present you with paying options.

 

Open source content management systems

Open source CMSes are amazing. They provide you a tonne of functionality and design options that sometimes they overshadow custom designing work. Anything is possible on wordpress, drupal or even joomla. So whats the downside ? Well these platforms do have some limitations. First they will never be as fast as a custom design. They carry a lot of junk code which is excellent but not required. WordPress is a blogging platform but people use it for building corporate websites and even ecommerce websites. Its not a proper shopping cart or in laymen terms we can say its not a proper solution to a problem. Also they are often bugged by speed. Speed is the number 1 factor in any user experience. To compromise on speed is to compromise on everything.

 

Custom Website Designing

As the name suggests, it is customized according to your needs and requirements. So what does it mean exactly. It means that every code html or otherwise will be written from scratch and you will keep only what is required. If you don’t need the blogging platform so be it, you don’t have to carry the weight. It is going to be way much faster than wordpress or joomla and is gonna serve the exact purpose it is built for.

 

Here are some benefits of Custom Website Designing Unique Design

Wix and wordpress offer you good alternatives to custom design but they don’t offer you a customized designing opportunity unless you specifically modify the core theme for customization. All big companies go for custom website designing to create that unique identity and user experience that separates them from the crowd. Also the interface has now become a trust factor among consumers, with lot of frauds and security hacks happening online, a customer is apprehensive of transacting on a website that is unknown. We all know about amazon’s website user interface, we can almost instantly recognize it even if we don’t see the URL in the browser. Also their affiliate or connected websites also follow the same UI practices to cash in on the brand value that the brand has accumulated over the years.

 

Having a custom website designed will set you apart from your competitors in the long run and it can be built to match your brand guides. For example, the images, icons can be as professional or creative as you want them to be.

 

Fast Loading

CMSes like wordpress and drupal comes with a lot of functionality but as mentioned above they do carry a lot of code that is not required but that is loaded when your website is loaded. The biggest problem with that is the speed. So even if you don’t need the blog functionality the system is going to load it because its in the loop. I will quote another example. Imagine you are an ecommerce website who deals in clothes, why would you want the software to show you an option of a downloadable product. You don’t need that right. But your website software will always check if the product type is downloadable or simple. This will create a delay. A custom website will only have code that is required and it only targets your own customer base. Consequently custom website designs are fast loading because it any page load speed optimization factors can be addressed. Another aspect is to look at google page speed parameters. Google considers page load speed a ranking factor and it has its own formula to calculate page load speed. With custom design you will have the flexibility of deferring render blocking resources and you can achieve that perfect google score.

 

Website Security

A custom website design is more secure, since their source code is not publically available. WordPress is a fantastic framework and is very useful infact we ourselves are a wordpress website development company, but the source is publically available, any hacker can go into the source code, see it inside our and exploit a vulnerability which can cost you millions if you are a big company. Also you can always code, keeping SSL requirements in mind. Moreover, you can also deploy a CDN which will help you in improving website availability and speed.

 

Flexibility

This is the number one reason you should go for a custom website designing project. Once you venture into the digital diaspora you will realize that you need a lot of changes on your website because of your reliability on online medium. You will have to optimize the user experience if you are looking at a long term goal. Website CMSes and builders are not scalable and they don’t have the flexibility that can be achieved with custom website designing. Their longevity for a business is really shunted. So it is my humble request that you design your projects keeping in mind the scalability and flexibility because in the long run you will end up paying more than you had initially saved by going for the other options. At redballoon we always follow an ROI based approach to website designing.

 

Targeted Approach

The functionality of a custom website will be only targeted towards your end customers and nothing more. The ability to optimize a web application for your own business is what matters.  A custom website will always score better on user experience. If you are a big brand and your navigational structure is not proper, you might end up loosing your customers. You will see the exact drop off pages when the user is confused. If you go for a custom website designing, your conversion ration improves drastically.

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Tips for awesome corporate website designing https://redballoon.in/tips-for-awesome-corporate-website-designing/ Mon, 18 Nov 2019 17:04:36 +0000 https://redballoon.in/?p=4804 There are five things that make up a good website, we call them the five epitomes of web design. They are appearance, content, user experience, features, and compliance. An awesome website design must be visually attractive, very easy to navigation, should be smooth and should be structured well with information worth the time and effort […]

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There are five things that make up a good website, we call them the five epitomes of web design. They are appearance, content, user experience, features, and compliance. An awesome website design must be visually attractive, very easy to navigation, should be smooth and should be structured well with information worth the time and effort of the user.

 

I have seen numerous website design projects but the ones that stood out were the ones that had all the above five elements. Apart from those elements here are some tips for awesome corporate website designing.

 

Negative Spaces

Website should be sheek, sophisticated and at the same time should be user friendly. Negative spaces play a every important role in how the website feels and looks. Big organizations never clutter their web page. I have never seen a cluttered website of any big brands that are out there. Even facebook, squarespace and google have leverages the power of negative spaces to highlight whats important and whats not.

As a natural consequence of this approach is a minimalistic design which is pleasing to the eye. Having a cluttered homepage may stress the users. A lot of data is hard to consume in the first go by anyone. Having a simple plain website with functional creatives is the key to a compelling website. Here is an example of a good use case sceneario

 

As you can see a clear separation of content blocks which are really helpful for a user to navigate.

 

Clear Navigational Structure

Your services and sub services can get complex, lets say that you are a website providing ISO certifications. Now ISO certifications are really high in number. There are about 50 ISO certifications that you can provide, so how do you structure it. Well for every problem there is a solution, good designers can really make tabbed out menu which are not cluttered and use the given real estate really effectively. A flat navigation hierarchy is really good. Google says, the most important information should never be buried deep inside the website.  Also while designing your navigational structure, always keep in mind the 3 click rule which states that a user should be able to navigate to the desired information in not more than 3 clicks. This also lowers your bounce rates, the visitors stay invested in the website and the content and don’t loose attention. Website onpage factors are a really good guide for structuring your websites.

Here is an example of a great but complex navigational structure

If everything would just be a list item, it would be so much harder to understand. This is for an ecommerce website, you can apply the same to complex corporate navigational structure.

 

Engage your visitors.

The voice of the website i.e. the copy should be concise and compelling. Don’t create a website that has lots of text which is nothing but only a graveyard where the user’s interest gets buried. Try to spice things up, get some cool icons, images and even videos to illustrate your points. Wherever possible add a read more button and let the user choose if he wants more information about something. Try to include gifs which catch a user’s attention. Through the years, I have begun to prefer website that present information left to right than from top to bottom. Try and incorporate this in your website. A lot of information can be shown through horizontal scrolls as well and then there is tabbed content. I really like to have the information presented that way. Don’t be too formal, no one likes that, be personal and connect with your audience at their level. Let them feel that personal touch with what you present them.

 

Include Testimonials

Great reviews builds up customers confidence in your brand. Try and get video testimonials that can really up your game, they are far more believable and easier to understand as well. Don’t be too overboard with this. Imagine 60 testimonials all with 5 star ratings. Common that’s out to be fake. Fake it but not like that. Include good words but also include 1-2 negative feedback as well. That really makes it more believable.

 

Blog / News Section

However big your brand is, you need a blog and news section. While the blog section can really help you in building a knowledge base which your customers can relate to, it also gives you an opportunity to boast about your capabilities and your latest projects. You never know what one might be searching for. Lets say for example, you add a case study, a customer might be facing the exact same problem and when he reads your case study and relates to it, imagine the conversion trigger. Apart from that always have a news and update section, people would like to see you grow. Especially if you are a company that has shares floated in the market. New updates can reflect on your share prices as well. Tell people whats going on in the organization. It can include an event that you might attend or your might organizations, any organizations or CSR initiatives.

 

Speed Matters

Don’t get lost in functionality and overlook speed. Speed is the single most important factor in any website. It can really drive your conversions up and down. Slow page load times can lead to a frustrating experience and can drive away a visitor or stakeholder. Page load speeds are also contributing factors towards loyalty. Here are some factors that can improve page load speed times.

 

Responsive Design

Employ a design that is accessible on all devices. You never know where your user could be viewing your website. With the explosion of devices, this has become a challenge. Modern technologies can account for erratic screen changes. Moreover, mobile optimization is a ranking factor for SEO. You might wanna strees on this since it is directly related to user experience.

Here is an example of responsive designs

More about Responsive Website Designs

 

Contact Details

If possible include contact details on every page on the website. A quick contact should always be visible somewhere which is noticeable. Try to keep the form short. For example, if you just need name and number, so be it, don’t ask for details because a user might only be interested in a phone call. Similarly, if phone number is more important then you can exclude the email field all together. Always include a google map on the web page which can directly lead to your place of work. This helps in local SEO and also bolsters your local ranking.

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Importance of Responsive Website Designing https://redballoon.in/importance-of-responsive-website-designing/ Sat, 16 Nov 2019 19:43:46 +0000 https://redballoon.in/?p=4797 It’s the biggest thing in website designing right now. If you are not from a technical background or a web design background, it must be difficult to understand. I will try to break it out in layment terms.   What does responsive website designing meaning ? As the name suggests, responsive website simply means that […]

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It’s the biggest thing in website designing right now. If you are not from a technical background or a web design background, it must be difficult to understand. I will try to break it out in layment terms.

 

What does responsive website designing meaning ?

As the name suggests, responsive website simply means that your responds to the width of the browser of the user. Say for example, you are viewing the website on a mobile screen, a responsive website design will adjust itself and make itself more usable. Its virtually the first step in making a mobile friendly site. With the explosion of devices, you have little control over where the user is going to view your website. This really makes it hard for any developer to predict the user experience. Thankfully, technology has evolved and you can predict with atleast 90% accuracy if your user experience is upto the mark for the success of your business.

 

Why Responsive Website Designing ?

The main objective of responsive website designing is to avoid the unwarranted scrolling, zooming and panning that occurs with devices that are not optimized for different devices.  Another approach and alternative to responsive website designing is to build a separate mobile website, popular companies have adopted this approach.

 

Responsive Vs. Mobile Website

Responsive is a better alternative, since your mobile website is only viewable on mobile devices and any other device that might be of a variable length and width might render your website poorly.

 

Why should you invest in responsive website designing ?

Responsive website designing is indispensable in modern content. Because of explosion of devices, you will never know where your website is being rendered. By investing in a responsive website, you are safeguarding your business from prospective business loss that might occur when a stakeholder visits your websites and gets frustrated.

 

Here are some more reasons to consider a responsive website

Improved User Experience

User Experience is at the heart of the website design. Why do you design a website ? its only for an experience which the user goes through while going through a website. Its worthwhile to invest your time and effort in building a responsive website because your ultimate aim is to leave a lasting impression on a user who has landed on your webpage.

 

Flexibility

Flexibility means that you are available on as many devices as possible. An opportunity can knock anywhere and anytime. Why loose out when you can capture every opportunity and translate it into a customer .

 

Ranking Factor

Google has time and again put forth that a website that is mobile optimized is going to rank higher than a website that doesn’t. So much so that now rankings are tracked both on mobile phone and desktop separately. If you see your rankings falling on mobile phones, you should first really look for the cause on your website rather than outside.

 

Ease of Management

If you have a separate website for both mobile and desktop, you will have to maintain separate codebase and separate database. So if you change some copy on your desktop website, you will have to replicate on your mobile website. Then there are human errors. I have seen instances, where a brand advertised a flat 50% off on their desktop website, but did not do so on their mobile version. So eliminate the hassle and go for a responsive website designing.

 

Competitive Edge

If you are into a B2B business, I am sure that there are still organizations how have not earmarked funds for website development. A lot of these businesses have websites which are literally 15 years old. They do have a presence, but they are portrayed as a really small organization only because their website is not responsive. Now imagine that you a new company and you want to compete with a big giant who does not care about their website. You could seriously dent their online presence with a responsive website because 80 percent of the audience is going to view your website on a mobile device.

 

Branding Exercise

Time bears the testimony that all the corporate giants spend a lot on print media such as brochures. They spend a lot of time on designing the most attractive and concise brochures. Now the game has changed, it’s a paperless world. Digital PDFs are replacing brochures now and clever organizations will simply drop a link to their website in their email to pitch their business.

 

Lastly I would say that, if your budget permits and you have the time, take an extra step and go for a mobile optimized website and not just responsive website. This means that you have look at every screen of your website application and implement a user experience which is palatable to your audience. For example, you could consider a slide in menu from mobile phone, but you also have to make sure that fixed widgets don’t overlap on the menu.

As you can see the widgets are overlapping the menu on mobile, a quick jquery fix can solve the issue and can result in a good user experience. So if you have the time and money to invest in a mobile optimized website, go for it.

 

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