RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising https://redballoon.in Tue, 23 Jul 2019 12:47:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 https://d3ba8pdxu9uuap.cloudfront.net/wp-content/uploads/2017/05/favicon-redballoon-advertisers-2.png RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising https://redballoon.in 32 32 4 UX / UI Mistakes every designer makes https://redballoon.in/4-ux-ui-mistakes-every-designer-makes/ Sat, 20 Jul 2019 09:50:10 +0000 https://redballoon.in/?p=4045 Every website owner strives to get a perfect website to enhance its online existence. But what most website owners overlook these days is that they hire amateur designers or beginners who mostly use free platforms like WordPress to design a website or webpage. Though such designers agree to create at a cheap rate but with […]

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Every website owner strives to get a perfect website to enhance its online existence. But what most website owners overlook these days is that they hire amateur designers or beginners who mostly use free platforms like WordPress to design a website or webpage. Though such designers agree to create at a cheap rate but with the savings in design comes a massive cost of bad user experience (UX). Website owners should hire experienced and professional designers to avoid such issues, as it is said, the work suits in the hands of the one skilled to do it.

Developing a flawless website is every designer’s dream. They do their best and work tirelessly to create an attractive and smooth website or webpage. Still, after a lot of vigor, and time, some ambiguities are commonly found in almost all websites; this leave a wrong impression on user experience (UX).

User experience (UX) has utmost importance both for designers and employers. Bad user experience can sternly affect online traffic on a website, thus jeopardizing the business.

If user experience (UX) is horrid, then all the blame goes to the designer. Such experiences put designers’ efforts into the trash and act as a great pull-down. A designer never willingly leaves such loopholes to get attacked later, but his/her unconscious mistakes put all the labors into the trash. It is up to the designer how he/she takes those bad experiences. He/she can either take it to heart, or he/she can strike back and learn from the preceding mistakes. The key is to accept fiasco as an opportunity to learn from past mistakes and beam on making a perfect design that everyone adores.

The primary reason for most common user experience (UX) issues lies in the fact that designers are competent only to do their work and play with aesthetics. They are not prepared to deal with people and understand their target audience. No matter how much professional and perfectionist they become in devising a perfect website, it will not entice the audience if they fail to grasp what their users want. In short, one should not make any compromise on users’ expectations while developing a website or webpage.

The most common mistakes that designers make while developing a website are:

Mistake no 1: Disregarding Prototypes

Every designer wants to create a masterpiece of his own. Designers attempt to devise a unique and distinctive website to prove their creativity skills. But, what if this creativity leads to design failure? Many of you might be thinking of how creativity can lead to failure. But the logic is simple. Most of the users are habitual of finding the same kind of options at the same space. For instance, most shoppers directly move to the upper right-hand portion in a shopping mall or a supermarket to look for a shopping cart. Similarly, designers must look for industry websites and prototypes. Following prototypes and adding a touch of their own can result in a win-win situation for all.

Mistake no 2: Assuming users understand and see the website just like you do

While designing a website, designers should keep in mind their target audience. They need to realize that their knowledge, degree, aesthetic, and understandability are different than those of users. What is understandable and accessible for designers might be a hell lot complex for the users. Users don’t have similar understanding and aesthetics as that of designers. Complicated and vague logos, symbols, and icons, along with ambiguous underlying meanings, can end up annoying users. Thus, while creating a website, designers should make design according to their user and target audience. The design should be such that it is user-friendly and comprehensible by the users. If users fail to understand and find the tabs and options, they are looking for, they will get frustrated and leave your website, which is every designer’s worst nightmare. So, if you want to ensure excellent user experience, go easy and create a website that your users can get quickly acquainted with.

Mistake no 3: Lack of responsiveness

Designers usually ignore the fact that there is more than one medium of accessing and using a website or webpage. This oblivious attitude leads to a severe problem. When accessed on different platforms, the site takes the test of a user’s nerve to hold on. For example, a website created by keeping the desktop setting in mind might work perfectly fine on a desktop but screws up when accessed on a tablet or mobile phone. Such a situation leaves the user in frustration and leads to dissatisfying user experience. To avoid these unsolicited situations, designers should develop a website that is responsive to all available media or at least to the medium that is most commonly used by users. This way, the user will get a consistent experience on all mediums and will be satisfied. In the end, it’s the user’s satisfaction that we strive for, don’t we?

Mistake no 4: Do what bosses want

Designers most often get carried away and do what exactly they are told to do. Albeit it is their job to satisfy their client or superior, there is a fine line in pleasing and obeying the boss. Bosses only focus on the end product, but only a designer knows what harm such an end product can cause. As designers are more knowledgeable; that is why people hire them in the first place. So, a designer should have guts to speak up against their bosses whenever they feel that they are headed into an abyss. Speaking up does require guts, but it will help to show a clear and real picture to bosses and eliminate all anticipated flaws and bugs at the right stage.

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Website Designing Guidelines https://redballoon.in/website-designing-guidelines/ Mon, 15 Jul 2019 13:04:51 +0000 https://redballoon.in/?p=4013 The appearance and structure of a website are not the only factors necessary for brand awareness and lead generation. You can just lay stress on aesthetics to make your website being recognize among billions of websites on the internet. There is the requirement to check the usability and compatibility of the site for better user […]

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The appearance and structure of a website are not the only factors necessary for brand awareness and lead generation. You can just lay stress on aesthetics to make your website being recognize among billions of websites on the internet. There is the requirement to check the usability and compatibility of the site for better user experience to make it reliable and build its unique identity.

 

The value shared by your visitors is significant for the success of the website. Don’t create your website either too fancy or too simple; there must be a balance among all the components of the website. Develop a better idea for designing a website with good usability and user experience through the points given below.

 

Simplicity

Simplicity increases the readability of the website. A visitor looks for a simple website which is easy to navigate as complex websites are time-consuming and less friendly.  So, you must keep your website sleek and straightforward following the conventional design and layout.

 

Try not to use more than five colors in a website. Moreover, balance the color scheme and background of the site to make it more attractive and eye-catchy. Place the logo, navigation tab, call-to-action, search bar, and other elements as per the general structuring of websites.

 

Navigation Key

As most of the products and services are online, people often check the website for more information before any purchase. At that time, the navigation key plays a significant role in the development of the business. You must design your website with the easy navigation key, so can the visitor can look through all parts of the website.

 

Users mainly skip visiting the website with over-weighted navigation and time-taking to explore. Hence, provide a proper interface easy to navigate to users. Moreover, use internal links to make the visitors know about the goals of your website.

 

Maintain Visual Hierarchy

Visual hierarchy is beneficial for better user experience and attains a higher value from the customers. You must design your site in a way such that the more primary and essential things appear first. People should get captivated by your design and look for all the primary call-to-action. Try not to mix up everything as it will not let the website prioritize the components.

 

You can use different colors and fonts to make the things visible to the visitor. It should not look pushy and annoying. Create a friendly layout and fill all your innovation to it so that the user will love to explore your website and get attracted to key elements.

 

Consistency

Consistency is important in any field for better results. You need not make your website look very simple and classic. Also, you must not exaggerate the colors and add more navigation setups which make the website look bulky and overloaded. Maintain the consistency of the site so that the user can easily explore it without getting bored or annoyed.

 

Creating an original and different format of the website is not too hard. But, you must keep a balance of background, typefaces, color, and other design. It helps to give a positive impact on the user with a user-friendly and pleasing UX design.

 

Accessibility

Majority of internet users uses the mobile-device for browsing the website and take a tour of the site. So, you must create your website mobile-friendly, which can be quickly loaded on all the popular browsers without any lag.

 

Keep your website accessible so you can look for all the tabs without taking much time. Enhance the user- experience of the site by modifying the tags and images used on the site. Keep your website lightweight so that it can get quickly loaded one visited. The accessibility of the website will help you to create a good impression; it represents the simplicity and behavior of the business person as well.

 

Modifications

Always give priority to what the visitor’s days about your website. Optimize your website according to the choice of the customer. This will not only help you to make your website more user-friendly but will also follow the conventional layout which they see everywhere.

 

The modifications made after the analysis of the customer is beneficial as it pleases the other customers and helps to improve the insights of the business. For useful changes and addition, accordance plays a varied role. It will help you to design the site in a unique way following the basic and traditional format.

 

Credibility

Trust is something, which helps to earn high value from any product and services. So, you must make your website credible to get the trust of the customers. You must not add bogus things to your site so that all your points look authentic and real. Moreover, use straightforward and direct options which help in the branding of the business in the eyes of customers. Try to be transparent and honest with all the terms you use on the site.

 

The pricing of your products should also represent your honesty and captivate the user to buy it. Do your best to make the visitor purchase on your site, taking the friendly and legitimate environment.

 

User’s centricity

Keep in mind that you are not designing your website for yourself. So, you must centralize what a user expects from a site. Give considerable customer and technical support on your website, along with making the site conversational and straightforward.

 

Consider the user’s expectations and learn about their choices from the feedbacks and other activities. Bring out changes in your site as per the user so that they can feel their importance in your eyes. Concentrate on the building the image of your business among the users by improving the user experience and rendering all the accessible features to them.

 

You can make your website useful and tempting by making some fundamental changes which a website holder generally ignores. Aim at the better design of the website before putting more effort into marketing and advertising. This will make your website strong enough to resist the pressure of other well-optimized sites and your competitors.

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8 Web Design Principles to Know https://redballoon.in/8-web-design-principles-to-know/ Wed, 10 Jul 2019 13:00:07 +0000 https://redballoon.in/?p=4008 Designing a great website is an art. Every business wants to create an appealing website that can get a visitor’s appreciation; creating a breathtaking website is not that simple and easy as it seems. It needs a certain level of attention to detail and exceptional care to design an attractive website. Interestingly, there are no […]

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Designing a great website is an art. Every business wants to create an appealing website that can get a visitor’s appreciation; creating a breathtaking website is not that simple and easy as it seems. It needs a certain level of attention to detail and exceptional care to design an attractive website.

Interestingly, there are no conventional rules when it comes to web designing. The digital world is progressing at an exponential rate. Ways and ideas to effectively design a website every now and then. It is essential to follow the latest trends, technology, and visitor’s preferences to make a flawless web design. The aim is to attract and engage visitors.

Let’s look at 8 crucial web design principles that can aid you to succeed in 2019.

Keep it simple:

Users in 2019 are dealing with so many web information that they strive to navigate through those webpages that are user-friendly and understandable. The key is to keep your web page attractive and straightforward. Over-designing and too many technicalities complicate the look and usage of a webpage which frustrates the visitor. To effectively and efficiently communicate your business idea with visitors, devise the web page in a way that they can easily understand and navigate. Also, the web conversion option to other web pages and web links should be easily accessible and clear to aid your visitors to get all required information as smoothly as possible.

Business objective should be clear and loud:

Every business has a specific objective or goal for which they design the web page (or a website). In simple words, every company wants to sell particular products or services; in rider to do so effectively, a website is needed. The significant portion of your web page should circulate your business objective. You should rank the various web details in order of their importance to your business objective. If your most important information is obscure and unclear, then you might be in trouble. So, make sure that necessary information is placed in prominent places which visitor can easily see and perceive. Prioritize the little details in accordance to their importance and then give them visual representation according to their importance.

Visual Hierarchy:

Visual hierarchy is requisite to create an outstanding web design. It refers to the order in which naked human eye see and perceive things. It is vital to place various web details in hierarchical order because some options need more visual attention than others. You must be thinking that every single option is essential, and that is why it is posted on a web page. But you can’t deny the fact that specific options need to be highlighted to grab visitor’s attention and concentration. Some items such as the call to action, forms, add to cart, value proposition, etc. need more attention than other less important details. To utilize this concept of visual hierarchy, designers can place objects in two manners; they can either increase the size or change the color of options that deserve more attention.

Add filters for user-friendly navigation:

If your product or service entails too much detail and you are worried that such bombardment of information will confuse your visitors, then here is an excellent solution for you; add filter tab that suggests suitable options to choose from many choices. As Hicks law indicates that the time required to decide increases with an increase in choices, so the filter tab will help you to minimize that time. It will help to sort out the enormous information into valuable and necessary information and will aid your visitor in quick decision making.

Focus more on visual communication:

A visual image can communicate faster than mere words. It not only helps to break the steady flow of textual information but is also pleasing to the eyes. But wait! You cannot post visual images abruptly; instead, they need special care. In this era of advancement, designers are encouraged to follow the “Rule of thirds.” This rule directs you to divide the image, by putting two equally spaced horizontal and two evenly spaced vertical lines, into nine equal parts; you then put the most critical information along these lines or at their intersection.

Recognize the importance of white spaces:

White space, or sometimes referred to as negative space, is the part of the webpage that appears to be empty. It is not only the space that you see between words; instead, it consists of all white spaces, visuals, margins, words, and lines. These white spaces are quite significant when it comes to designing a web page. You must be thinking that these spaces automatically emerge after filling in the webpage with the required content. But let me surprise you with the fact that these white spaces or blank spaces need a certain level of concentration. It is an art to use the right amount of white spaces to highlight the critical text and visuals while giving a clean image of the webpage. A cluttered and overwhelming webpage is very unpleasing to eyes. To provide a neat and decent look to the website, use the white spaces optimally, and seize your visitor’s attention.

Web design responsiveness to smart devices:

It is essential to optimize web design for efficient working on smart devices. Among many drastic changes in the last few years, one of the most noticeable change is a shift towards the usage of smart devices as compared to desktop. Almost every person owns a smartphone or tablet these days. Smart device users want to have the same web experience as they used to have on the desktop. So, it is essential to make web design responsive for all devices.

Consistent design:

Web design should be consistent throughout the web content. A web site usually consists of many web pages. It is essential to design all web pages consistently. The font style, font size, spacing, design, and button style should be similar in all web pages. Consistent web pages are easy to navigate and connect.

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How to create identity guidelines that empower your clients? https://redballoon.in/how-to-create-identity-guidelines-that-empower-your-clients/ Sat, 06 Jul 2019 11:58:18 +0000 https://redballoon.in/?p=3993 Imagine you have created a masterpiece by investing your time and hard work; now imagine that an unscrupulous client is misusing this gem of yours. Not just in your imagination, this happens in real life; and it is more ubiquitous than you think. Writing guidelines is uniformly monotonous as reading them; rarely does someone takes […]

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Imagine you have created a masterpiece by investing your time and hard work; now imagine that an unscrupulous client is misusing this gem of yours. Not just in your imagination, this happens in real life; and it is more ubiquitous than you think.

Writing guidelines is uniformly monotonous as reading them; rarely does someone takes an interest in them, let alone read it word to word. As designers, we’ve always been tending towards creating some breathtaking graphics; doesn’t matter how many attempts it took. But what designers forget or oversee is that designing part is as tricky as communicating the design properly with clients.

Communication is essential in designing as much as any other part; its importance is two-fold. Firstly, it is the key to understanding the client’s demand and portraying those demands beautifully in your designs. Designers have to dive deep in clients’ thinking pattern to comprehend what they are looking for.  Secondly, it is necessary to represent the design and its underlying elements to clients for proper use.

If you overlook this essential part, then you might end up spending precious time of yours in devising something that is not even useful. And in another scenario, if you don’t communicate it properly with your client, then he/she might end up using your design in a way that will make it look bizarre, and thus your efforts will go to trash. Also, designers should stay in touch with the client in all stages of developing until the final design is ready.

Remember, the client’s proper inputs are not only crucial in creating a unique brand identity but also necessary for you as your reputation is at stake with the usage of that identity.

Let’s have a look at some of the guidelines that need focus to devise a perfect identity design. While checking out these guidelines, keep in mind that the purpose of these guidelines is to make sure that a consistent and appropriate design is created and shared to create a unique brand identity.

Useable on all digital media:

These days, brands opt for multiple forms of digital media for communication and promotion purposes. So, keeping this in mind, designers should create a flexible and responsive design. The design should be able to work on all screen sizes, be it desktop, tablet, mobile phone, or a high definition LED.

Email usage:

Addressing your client’s email needs, the designer should create a suitable logo to use in emails. No client likes to a design that doesn’t fit in an email. So, following the client’s needs, the design should be such that it can be added as a signature in email or can be embedded in various versions of Mailchimp.

Video usage:

The growth of the digital age is advancing towards the use of video clips and video messages. To create a unique identity in videos, the design should be such that it can be added in videos without any hustle. Moreover, its size and opacity should be easily modifiable as the video demands.

Social media usage:

The use of social media is indisputable in this era of digital technology. Almost every brand is using social media. Social media is indeed a great tool to create and boost your identity. Designers should check in with clients which social media platforms they are going to use. Each social media platform has a different layout and pattern and comes with its own set of advantages and disadvantages. So, by keeping such needs in mind, a perfect design should be devised. No one likes to see a cropped or poorly aligned design or logo on the social media sites. So, designers should create a suitable design for all usable platforms. Moreover, as social media sites offer image filters and color schemes, the designer must guide their clients using their aesthetic sense, about the colors that will complement and enhance the under-work design.

Print usage:

Designers should also guide their clients about the usage of their design (logo) in print media. They should guide what sort of background their clients should use to boost and enhance the design and make it prominent. Also, as there are various print forms like business cards, brochures, newspapers, magazines, to name a few. A designer must guide and educate their clients about each print media as all require different color patterns and layouts. As an example, the client will need varying color schemes for a magazine (which comes as a brightly colored media) and newspaper (which comes in black and white). Also, the size of the design varies with the type of media. For instance, a full-sized design image is required for a promotion campaign, while a thumbnail is essential at times with other details.

Label files clearly:

Designers should develop designs by keeping in mind all real-life scenarios. All designs should be adequately labeled to ascertain that the client uses appropriate design at all platforms. Labeling duty is assigned to the designer because he/she know more about the plan. The client should not involve his / her aesthetics and should rely only on the designer’s instructions.

Color schemes:

Every color has its meaning and representative power. Designers should use appropriate color pattern that goes with the brand’s image and helps in creating a unique as well as proper identification. Moreover, as per the client’s needs, the designer should provide design in all available colors. As pointed out previously, the client might need the design in the black and white pattern (as for newspapers) or dazzling colors (for a magazine). So, keeping in mind such varying needs of clients, the designer should develop a design in all available color patterns. Also, they should explain to their clients why they are using specific colors while discarding others. Furthermore, they should guide clients about various color formats as RGB, Pantone, CMYK, and others.

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How to avoid these 7 common social media marketing mistakes https://redballoon.in/how-to-avoid-these-7-common-social-media-marketing-mistakes/ Fri, 05 Jul 2019 13:12:34 +0000 https://redballoon.in/?p=3978 Social media is one of the most reasonable ways of marketing your brand. But that doesn’t mean you renounce other advertising methods. Each method has its own set of advantages and disadvantages; it’s about picking the one with just the right benefits for your brand. The attribute of social media which enables you to entrance […]

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Social media is one of the most reasonable ways of marketing your brand. But that doesn’t mean you renounce other advertising methods. Each method has its own set of advantages and disadvantages; it’s about picking the one with just the right benefits for your brand. The attribute of social media which enables you to entrance your followers with your marketing campaigns and turn them into loyal fans is something that makes social media as the go-to way of marketing.

But there is one other way which can influence people to buy from you, and that is word of mouth. Yes! You read that right. It has been proved that over 80% of consumers buy a product after talking about it with or being recommended by their friends or family. Social media, being a communication platform, has taken word of mouth digital. People log in to their accounts and network; and when they communicate, word of mouth plays its part. Social media has expedited the process of word of mouth, creating profuse possibilities for proactive marketers.

It is assessed that, daily, about 800 million people use Facebook, about 1 billion tweets are sent out, and about 100 million people views are generated on YouTube. With such enormous figures, the opportunity for marketers to put out their brand in front of the people is more ubiquitous than ever!

When you start marketing on social media, you are bound to make mistakes. Even the best of marketers and brands have made mistakes and learned from them. Because that is how it is with social media marketing, you can’t get it right in the first effort. To curtail the field of your mistakes, you can always learn from other’s mistakes. Here are some of the social media marketing blunders most people make; learn how to elude them and make your social media marketing game impeccable!

Starting away without a strategy.

Well, your ambition may earn a round of applause, but this is one of the most common errors. We incline to think that social media marketing is so easy with all the options readily available! It turns out that the more options you get, the more complex it is to create a winning campaign. So before diving in, it would be apt to learn about the different social media platforms. List out the platforms which you think could be useful to market your brand and why. Devise a strategy of how you’re going to promote your brand as per your customer’s interests and demand. Network with others by joining a group, creating a fan page, participating in events, and so on. If you don’t know how to create a social media strategy, and how to promote your business, enroll yourself into many social media marketing courses available both offline and online to gain full knowledge before starting.

Publish in the same way over and over.

Some people like to see pictures of products, while some may favor watching short descriptive product videos. It is quite natural; consumers are idiosyncratic; what one person may prefer doesn’t necessarily have to be liked by the other. So, it is always best to publish content on social media in different formats. Your content can be a video, a picture, or an engaging piece of text. It is even better if you share content with different nature such as humorous, funny, quotes, or sayings; of course, keeping it related to your product and aligned with your marketing strategy. Generally, marketers use a combination of all the formats to obtain best results.

One-person job.

Social media is a team job. You can’t do it all by self. If you own a small business and don’t have the budget to hire specialists, you better educate yourself about various tools such as ‘Hootsuite’ that assist you in operating different social media channels at once. This will make things a little easier for you. Even then, managing multiple social media will be a tedious job, which will result in your pages suffering due to lack of proper attention. Whereas if you run a large company, you are better off with hiring a social media manager to keep track of your promotions, published content, future content, and much more.

Being inconsistence with content publishing.

Make a time-table and stick to it; it is simple as that. You need not post more frequently for this; you instead need to stick to a pre-decided time to post. If you decide to publish 10 posts in 10 days, publish one quality post a day than doing boring content thrice a day. Just make sure they are all posted at the same time daily. Quality content will keep your audience hooked and make them anticipate your next post; it adds to their excitement of the consumers when they know the content schedule but not the content matter.

Begin with all social media channels at once.

Facebook, Instagram, Pinterest, Twitter, or Snapchat, there are numerous options to make your first brand page. When you begin with your social media marketing journey, it is advisable to go by one social media at a time. List out the pros and cons of various social media platforms and pick one of them to get started. Make a page, master how the platform works, understand how people react to your business, build your audience, move to a new social media channel, and repeat. Getting started with as many channels at once may not be the niftiest thing to do; it will limit you from making the best of each platform.

Overspend initially.

It doesn’t matter if you have a large budget; you must not overspend. Just before you commence your social media journey, right when you make a social media strategy, it is imperative to settle on a budget that you will shell out for social media marketing during a specific period. Because no matter how good you design your first campaign, it will not be even close to perfect, if not ideal. With time, you will learn and know what works for your brand and what your customers like. Moreover, as you gain experience with social media marketing, you can yield better results for the money you pay.

Not connecting people to your website.

The objective of using social media marketing can be to raise brand awareness, build an audience, or advertise products; all these come down to only one goal – driving sales. Selling is something you have to do on your website or a page. Thus, it is necessary to add a link to your website/page in the captions of your social media posts to drive traffic to your website/page

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Social Media Trends You Cant Ignore https://redballoon.in/social-media-trends-you-cant-ignore/ Tue, 02 Jul 2019 13:25:09 +0000 https://redballoon.in/?p=3973 In this digital era, social media marketing is growing at a fast pace. With the increasing trends of e-commerce, online transactions, e-wallets, and so much more, social media is playing an instrumental role in providing an interactive marketing platform to reach buyers effortlessly. To reap the benefits of social media marketing, ultimately, marketers need to […]

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In this digital era, social media marketing is growing at a fast pace. With the increasing trends of e-commerce, online transactions, e-wallets, and so much more, social media is playing an instrumental role in providing an interactive marketing platform to reach buyers effortlessly. To reap the benefits of social media marketing, ultimately, marketers need to realize emerging trends and keep their marketing strategies up-to-date. As social media obsession is snowballing at an incredible speed, marketers can take advantage of such platforms where they can reach a larger audience at a much cheaper rate. Understanding and responding to the latest trends is essential to winning buyers in this fierce competition of social media marketing.

With the emerging technology, marketers should certainly not ignore the following social media marketing trends;

Live video streaming

Video content has brought a trailblazing change in the digital world and social media marketing. The addition of Facebook live feature, and the ease of uploading and sharing videos on other social media has entirely altered the social media marketing.

Live video streaming is the way to communicate and interact with potential and actual buyers. This way, marketers can not only share behind-the-scene production strategies and product demos with their customers but can also welcome valuable feedback and question-answers at every stage of product development.

Furthermore, live videos are a reliable way to interact with buyers where marketers can share product details with buyers in a better and more engaging way as opposed to just posting pictures of products. As compared to the old picture posting, video streaming jettisons all the troubles of vague detail issues, peculiar photo editing effects and much more which are often a primary concern of online buyers while making an online purchase.

Micro Influencers:

The importance of micro-influencers in social media marketing is irrefutable. Micro influencers use the power of social media to share the positive word of mouth about the product that influences the opinions and concerns of many buyers. As the scope of Online Channels and Subscriptions swell, the supremacy of marketing through micro influencers is now more than ever. Hitherto marketers have not besought the benefits of micro-influencers to the fullest.

Marketers need to be more vigorous in finding out the relevant micro influencers and using their followers and subscribers base to upturn brand awareness and brand promotion. Followers usually share the content with their friends, family, and colleagues who will increase the prospect of brand promotion to a more massive and untapped audience.

24×7 active communication

The timeliness and real-time presence in consumer response is the key to keep buyers engaged and educated in this digital eon. Buyers demand authentic and urgent information about the product they are interested in. The fact that buyers can be present in international zones where there is time difference, it is essential that a communication team is operative every single minute of the day. Buyers don’t like to wait to get a response either via email or social media. If they fail to get a timely response about the product they are interested in, they will inevitably switch to an alternative brand.

Therefore, an active social media team is a must for every brand to win in this fast-paced marketing era. This will brighten up sale chances. A proactive team will not only promote brand every instant but will also escort buyers in their queries resulting in increased brand awareness and traffic conversions.

Personalization

Marketers have easy access to buying history and search history of buyers. Through the search history, clicked links, previous purchase pattern, and social media posts and queries, marketers glean valuable insights about the purchase behavior of buyers. This way, they can know their buyers personally. Knowing a buyer personally will empower marketers to offer personalized offering and promotions. By understanding the purchase behavior, marketers can use marketing strategies to deal with buyers in a more personalized and friendly way, which will help them build a solid camaraderie with the buyers. This association between buyer and marketer will inevitably upshot in turning potential buyers into actual buyers.

Involve your buyers

The rivalry between marketers is getting fierce by the day. This poses a severe challenge for marketers to understand their buyers and target them accordingly with an appropriate marketing strategy. For marketers to win their buyer’s trust and understand them better, the easiest and most reliable way is to get them involved in production and promotion. Through social media, marketers can ask for buyer’s preferences, choices, suggestions, interests, and much more. This interaction will help brands co-create the products and marketing strategies as per the buyer’s will. This way, buyers will not only feel connected, involved, and engaged with the brand, but will also have more regard towards that brand. Marketers can use such information in concocting a marketing strategy that is tailored to the buyer’s interest and is perhaps more influencing to buyers.

Post interactive stories

To keep your buyers involved, marketers need to make sure that they are posting beautiful, captivating, and engaging stories on social media channels. The marketer must ensure that the published stories are per the current marketing strategy, of course. This is a way to keep the brand alive in the hearts of buyers at all times. If marketers post a story only during a product launch or an offer announcement, it is bound to lose touch with its buyers. Because in the meantime, there are high chances that some other active competitor will grab your buyer’s attention. So, it is imperative that marketers keep their pages and stories buzzing with new and fresh content almost every day. They can do this by involving their followers or buyers in various kinds of polls, contests, guess-and-win games, Q&A, and so on. They can also post many exciting facts and accomplishments of their brands to flabbergast and influence their buyers.

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Why Social Media Marketing Is Important For Your Business https://redballoon.in/why-social-media-marketing-is-important-for-your-business/ Mon, 01 Jul 2019 12:40:46 +0000 https://redballoon.in/?p=3967 Since the advent of digitalization in the early 90s, the market has gone digital! Social media marketing is now the critical element which has encouraged many entrepreneurs and business owners to grow their businesses and profit from the convenience of marketing their product to masses at a tap of a button. A study returned that […]

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Since the advent of digitalization in the early 90s, the market has gone digital! Social media marketing is now the critical element which has encouraged many entrepreneurs and business owners to grow their businesses and profit from the convenience of marketing their product to masses at a tap of a button. A study returned that 92% of people in the industry have found social media marketing an efficient way of marketing.

 

Even after all these years of digitization, Social Media Marketing is hitherto challenging subject for some. People are often bewildered by a vast number of social media marketing tools; tools which are readily accessible and are imperative in boosting your business. There is an immense need for information and a comprehensive set of knowledge about this ground-breaking Social Media Marketing. Let’s take a glance at the significant advantages of social media marketing for any business.

 

Low input, high outcome.

The traditional way of marketing is a tedious process and expenses way higher. Whereas, with Social Media Marketing, you can get started in a flash with as cheap as a dime! If implemented correctly, social media marketing can work marvels for your business! You can make use of the most popular social media platforms such as Facebook, Instagram, or Twitter, depending upon the nature of your business. If you wish to grow your business exponentially through social media marketing, it will be astute to consult social media experts. A social media marketing agency will help you kick-start your social media marketing campaigns with planned strategies. The input of social media marketing solely depends on the type and quality of marketing you wish for your business. The inputs required to run a successful SOCIAL MEDIA MARKETING campaign greatly surpasses a traditional offline marketing campaign.

 

Social Media Marketing targets the right people

Most traditional marketing techniques, if not all, are frivolous. Rarely can you connect with the right people through newspaper advertisements, posters, and hoardings and so on. They are meant for the general public, and there is not a thing you can do to about it.  But with social media marketing, there is a way to target just the right people. With SOCIAL MEDIA MARKETING, you can develop a strategy that interests people who may be looking for similar products as yours. You can even modify your campaigns based on people interests, location, age, gender, and much more. Specified audience targeting helps your business reach people who are actually looking for your products; it also saves you from aimlessly foraging for customers.

Social Media Marketing is also about communicating

It has been established that communication makes every situation simpler and develops a better understanding between a business and its customers. Social media marketing gives an easy way to communicate with people and know what they think about your brand. Social Media Marketing plays a pivotal role in improving your products and making them more customer-oriented.

 

Social Media Marketing enhances brand loyalty

Social media marketing gifts you the liberty to communicate with customers directly. This renders satisfaction to your customers, and in return, they reward you by coming back to you for more products! Social media marketing is tremendously essential for increasing brand loyalty and leaves a powerful impression on customers compelling them to trust your brand.

 

Social Media Marketing creates opportunities

Social Media Marketing not only helps to be in touch with your customers, but it also brings in new customers. When you market your business on social media, you reach potential customers. Moreover, as you gain a massive social media following over time, Social Media Marketing may even get you a massive deal with another renowned brand! You can easily unlock many opportunities for the marketing your business through social media marketing; it’s up to you to make use of Social Media Marketing logically and resourcefully.

 

Social Media Marketing enhances inbound website traffic

It is quite fiddly to grow your business online and bring inbound traffic to your website without a touch of Social Media Marketing. If you want to increase incoming traffic to your website and increase sales, you must link it to social media. This will help improve the inbound traffic to your website and will result in more conversions.

 

Improved search engine rankings

To increase the traffic of any website, content marketing, and SEO play a vital role. But creating a blog for your website now and then is not enough to transport traffic to your site. It is of substantial significance to post quality content on your social media, too. When people like your content on social media, they look up your products and talk about you. When they talk about you, they will also mention your website in their content, offering you backlinks that are essential for higher SERP rankings.

 

Improve customer experience and insights

Social Media Marketing enables users to communicate with each other effortlessly. You can improve your customer service and provide better support to your customers through social media marketing. This will not only help you build up a healthy and engaging relationship with your customer but also gain valuable insights about the customer. You can easily track and monitor the valuable customer insights such as their opinion about your product and services.

 

Low effort marketing

Social media marketing is not only inexpensive than traditional methods of marketing, but it also takes comparatively fewer efforts to grow your business through social media platforms. After some basic setups like inputting your company details, contact, location, category of business, and a few other things, you can start to market your brand with a click!

You can discover many more advantages of social media marketing once you start using it. The more you use it, the better you’ll get. Be it a local clothing store, a small coffeehouse, or a multi-national company; Social Media Marketing is instrumental for all kinds of business. Opportunities follow your lead if you opt for Social Media Marketing.

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Three Design Hacks For Better Website Conversion https://redballoon.in/three-design-hacks-for-better-website-conversion/ Fri, 28 Jun 2019 08:19:07 +0000 https://redballoon.in/?p=3933 Well looking at the present scenario there indeed has been big changes and no-doubt it is due to the discovery of internet and its wonders. Websites has indeed become a necessity and thus it is very important to rank high in search results in order to achieve greater success. It is nothing new that whatever […]

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Well looking at the present scenario there indeed has been big changes and no-doubt it is due to the discovery of internet and its wonders. Websites has indeed become a necessity and thus it is very important to rank high in search results in order to achieve greater success. It is nothing new that whatever you do nowadays you need a website in order to gain customers. Now more or less all have website. Some are good whereas some are bad.

Now the dream of every website owner is to improve the conversion rate of their website, gain higher customers and for that what you need is to rank above in search results and the ability to make a person or visitor stick to your site instead of bouncing off to another. We go through a huge number of websites thus it is indeed a tough job to make a person stick to a website.

Websites nowadays are used for several purposes Fashion, Blogs, Shopping, etc. So it is quite obvious instead of working hard people will prefer the easier alternative that is website. So, it is evident that a huge population resides on this E-World. Now the issue that prevails is that how to attract them and make them choose our website. For that purpose you need to follow some designing rules.

The main motto of our article is to make you aware of the very useful and easy tricks to keep in mind in order to give a boost to your conversion rates and attract more and more users and make them stay to your interface. Now reading a huge number of tricks in order to gain a successful website is also troublesome. But, no worries we will discuss only three highly important and applicable hacks that will surely bring out drastic changes in your website and thus give it a boost and take you one step closer to your success.

Now instead of telling that there are tricks let’s discuss what are those 3 magical tricks?

BE INTERACTIVE

The key to success is always interaction. Ever wondered before taking any big decision why companies organize meetings? It is because to interact with everybody in order to obtain the best possible choice. Because choices evolve from discussions and interactions. So, why not in website also? Always remember the users of the website are god for you and whatever they say is what you need to do. Thus you will only be able to understand your users if you interact with them, another thing is that your website itself shall also be interactive such as little elements ensuring what the user doing is correct. Interactive websites are what people like the most they feel that their presence is given importance and decide to stay longer in that site. So, having an interactive website is highly important in order to attract huge mass. Interactive design often make the users feel your presence and highlight your care for them which makes them stay longer there and thus convert site visitors into customers.

LANDING PAGE VIDEO

Well to be honest videos is really something that will definitely draw your attention. It also have been seen in surveys that most of the internet traffic presently is caused due to videos. Videos can truly be a medium to make your users understand something and attract. Well you can use this human nature in your website by using landing page video. By automatic video that plays on the starting page where a visitor lands and this quickly draw the attention of the user towards you site and get them engaged to it. People rarely overlook videos. Video landing page basically have only one little drawback that it is costly and that’s it. Not even a single other flaw is there. It is completely filled up with benefits. Through video you can give a quick glimpse of what your site is actually about to the users this saves your space and the user’s time and also they get to know it automatically that too with great ease and a very engaging way. Video is the best medium to attract people and make them aware of something. Thus using video in the landing page is a good idea for stopping the bouncing of the visitor and makes them hover over your website and then gradually making them like your website.

RESPONSIVE

If I ask what device you use most of your answers would be mobile. That’s why in Mobile First principle people were asked to give preference to mobiles as it is the most frequently used device at the present scenario. It has been seen that a really huge proportion of internet users are indeed mobile users. So it is obvious that you will gain greater customers if you focus on the diversity of the devices nowadays especially the mobiles and the best way to deal with it is Responsive Website the process by which your website can adjust itself depending on the device you are using by this the diverse device won’t affect you anymore and you will be able to draw customers using different devices simultaneously. This is no doubt a golden opportunity to use as the diversity of the devices is increasing at a higher rate and responsive website will help your website to fit any device without any problem. So this surely is a great facility to make use of in order to change your conversion rates and obtain positive results.

So, these were some key techniques in order to develop your conversion rates and reach higher towards your success. There is several other ways to do so. But these three hacks will surely pose a great effect on your website and bring out great outcomes.

The post Three Design Hacks For Better Website Conversion appeared first on RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising.

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5 Tactics for Improving Your Website’s UX in 2019 https://redballoon.in/5-tactics-for-improving-your-websites-ux-in-2019/ Thu, 27 Jun 2019 12:26:48 +0000 https://redballoon.in/?p=3931 The topic we are going to discuss about is UX (User Experience) a vital issue in the web designing field. We know about the internet world, the high population their and the high rates in the use of websites. And this population is used for profits and for that basically one needs a Website. Now […]

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The topic we are going to discuss about is UX (User Experience) a vital issue in the web designing field. We know about the internet world, the high population their and the high rates in the use of websites. And this population is used for profits and for that basically one needs a Website.

Now let’s assume you have a website. Now the thing is that how to assure that the visitors of your website will not leave your website and help you grow by sticking to it. For that you need an extraordinary and highly efficient UX.

UX is very important for your bold presence in the internet platform and raise your search rankings efficiently. And having a strong online presence is very much required and as the competition rises the online market feels the need of developed and well-designed UX in order to meet user expectations.

Now what basically an UX is?

UX or User Experience is basically the experience of a user of when he/she goes through your website. Basically it is determined by the interface of your website. The smoother the interface the better the UX. The UX determines whether a person will stay at your website or not, thus it has the power to control bounce rates efficiently. It can also determine the time how long will the users wait. Thus it is the main decisive component of a website. A better UX will higher you search results whereas a worse UI will have adverse effect. Thus having a properly functioning UI is highly important for establishing yourself boldly in the E-Market. So it is very much essential for you to focus on the UX.

But, how to have an extraordinary UX? This may sound really hard but it isn’t so. Having a good UX can be easy if you focus on few aspects properly. There are few key aspects on which the UX depend so you need to look after such aspects.

So, let’s have a look on 5 such factors which have a huge impact on the UX.

ENGAGING CONTENT

Interest is everything presently. One only sticks to something one finds interesting. So making your content of the website interesting is highly important. The content of your website must be extremely engaging. You can also use typographical tricks in order to enhance your content. Your whole content must have the quality to hold a user to your website efficiently. The content must automatically raise the curiosity or the interest of the user’s urge to engage to your content. The more engaging your content is the more people you will attract using it. Whereas boring content can increase the bounce rates and thus degrade the UX. So interesting content is highly important. The content must be properly arranged in a way to draw people’s attention quite easily. Thus, you must focus on the fact that the content must be highly engaging in order to enhance the UX.

STRATEGICAL LAYOUT

Well setting the layout strategically is highly important. The first impression of a site is determined by its appearance which mainly depends on the layout of the website. Thus focusing on it is also highly important. A layout must be determined quite strategically in order to draw more and more visitors. Keeping the layout clean is a good way to attract users. The site must be easily scan-able so that people instantly perceive a basic idea about your website and what does it do. Thus arranging the elements properly and in place is highly important. Assigning proper points for each element is highly important and it must be done in a much planned way. Thus, planning the layout properly is highly important in order to get the desired output.

CONCISE AND EFFICIENT INFORMATION

Time is money, basically no-one has time to waste, so saving user’s time can be a way to make them choose your site over any other. The best way to save time of your users is by keeping the content or the information very efficient and concise. Remove all unnecessary facts and items and only include the very soul information in the shortest and most efficient way possible. Don’t compromise with any of these two, maintain them both. Keeping your content concise will save one’s time at the same time efficient information will enrich the user’s purpose of visiting your website, and thus they will return to your site again. Thus, keeping the element very concise at the same time extremely efficient, once you maintain this balance you will get one step closer to an extraordinary UX.

SATISFY VISITORS

Users are god for your website. Thus your main motto must be to satisfy the visitors and turn them to site users efficiently. Visitors generally jump from site to site, the content in your website should be relevant & good enough to stop their jump and stick them to your website. The best way is to keep them satisfied, you can do so by their reviews and feedback and working on it properly. You must treat your users like god in order to attract more mass. And once you satisfy visitors you are almost towards the completion of an extraordinary UX. User satisfaction covers a major piece of the UX, thus you must look after it quite seriously and efficiently and work on it properly.

OPTIMIZED WEBSITE

Well, here’s the last hero that is Website Optimization. Your website must be properly optimized. You need to optimize your website in order to boost your UX to a whole new level. Keep your element very well oriented, remove all bugs if any, check all functions of the website regularly. Once your website is completely optimized you definitely have reached a complete new level of UX. Thus, Website Optimization is another serious issue to look after in order to enhance the user experience.

Well, these were 5 components to look after in order to achieve the best possible UX. Now, go on and improve your website for UX because it may change your fate and take you to the very next level of success and improve your search rankings.

The post 5 Tactics for Improving Your Website’s UX in 2019 appeared first on RedBalloon Advertisers-Ecommerce Website Development Delhi|Digital Advertising.

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5 Steps To Speed Up Your Image Heavy Website https://redballoon.in/5-steps-to-speed-up-your-image-heavy-website/ Tue, 25 Jun 2019 05:35:19 +0000 https://redballoon.in/?p=3927 At present times all that matters is appearance, the same works on the internet world also. Websites nowadays are rated on the basis of their appearance and design. People often get attracted to the websites that are really good at appearance and that bounds the user to stick to the site. Stopping users to your […]

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At present times all that matters is appearance, the same works on the internet world also. Websites nowadays are rated on the basis of their appearance and design. People often get attracted to the websites that are really good at appearance and that bounds the user to stick to the site. Stopping users to your site is a tough job as we go through a huge number of websites regularly. But there are very few websites that grab our attention and the easiest way to draw a visitor’s attention is by spectacular appearance and no-doubt appearance can be raised higher with “IMAGES”. Images matters a lot in this appearance based platform. Images can enhance the appearance of the website drastically and thus attract huge mass and as a result rank higher on the search results.

Image is a necessity nowadays in all kind of websites, whether it is Fashion, E-Commerce, Blog, etc. Thus image is an extremely important component in every kind of websites.

But, Image too has some drawbacks, it takes a lot of time to load thus slows down the website, and speed is something really important. So, it is highly irritating and troublesome to handle an image heavy website.

Now, in this situation the question that arises is that, is there any way to speed up Image Heavy website? Yes, the website need to follow the three rule principle in order to maintain the speed of such websites i.e. load faster, load lighter, load fewer. These principles must be looked after while designing the website in order to keep the speed proper. Now it is quite tough to figure out what exactly to do in order to maintain the speed of image heavy website. And once you achieve something like that without any doubt that will be a website worth remembering.

In this article we will discuss about very important 5 steps in order to achieve a fast image heavy website.

Now without wasting any time further let’s proceed to the points that will help you use the attractive element that is image that too without compromising with the speed of your website.

RESIZE

Resize doesn’t mean using CSS or HTML for the purpose. It basically means that resizing its specifications. Generally the images that you get for your website are quite big almost like 4000 x 3000 px now that big pictures can take a notably big time to load, where as if you resize it to a bit smaller specifications it will absorb less time and thus increase the speed of your website. Like resizing the big image to 800 x 1000 px can really bring out big changes and speed up the loading of the page. Thus resizing big pictures is indeed a key step to speed up the website.

FORMAT

Well it indeed is a confusing task to choose the format of the image. There are several formats of image like, JPEG, PNG, SVG etc. Now which one to choose? Most of the people face this problem in choosing this format. Now basically it depends on the purpose and placing of the image. Each format has its own size and specifications. Now it finally depends on the owner to choose. There is another very useful format called WebP but it is quite overlooked. WebP combines all the best of the other formats and give best quality in the smallest possible size. Thus using WebP format is a good way to speed up the webpage. Thus proper format selection takes you one step closer to speed up image heavy website.

MOBILE FRIENDLY

It is an obvious fact that in the present scenario most of the tech users use mobile as the device. It has been seen in surveys that most of the internet users use mobile. Thus in order to satisfy the major part of users it is better to make your sites mobile friendly. Thus make your images too mobile friendly. Make your site’s responsiveness. Using mobile friendly and adjustable aspects for images can be highly beneficial. Using responsive website can indeed solve a lot of problem of image heavy sites as it uses CSS for adjusting such sites.

AMOUNT OF IMAGE

Well keeping your website contents concise is a good way to enhance its speed. You must figure out what are the important and necessary images on your website and which is extra and thus remove extra images in order to optimize your website and speed up the loading time. Thus it is better to keep limited number of images on the website. Excess is always a problem even while using images thus in order to obtain a fast website you must only use necessary images and remove extra images slowing the speed of your website. Thus keeping this thing in mind you can make your website much smoother.

LOADING TIME

Now once you have looked after the size, format and amount of image now what you need to assure is that your loading time is fast now how can you do that? A fast loading website not only satisfies users but also improve your search rankings. Now one way to do so is that to choose a better CDN (Content Delivery Networks) now the better you choose the faster your website loading gets. Basically it helps to deliver the content to the user from one of their nodes closest to the user instead of bringing the content from your website and bring that to the user. Thus it saves a lot of time and thus boosts up the loading time. Thus using a proper CDN is indeed a good idea.

TEST

Now the last step you need to do is to check the results of all these tips and thus test your improved website and the results. And check whether it’s giving the required output or not

Well, these were some very simple tips to follow in order to achieve a fast image heavy website. If you too need a website that have good quality images and at the same time loads faster then go through these some very useful tricks.

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