Inorganic Digital Marketing Company in Gurgaon

Google is the best search platform to advertise your products and services. Google services about 3.5 billion searches every day and the number is growing at a rate of 10%. It’s a completely inbound approach to marketing. You can purchase these searches by placing bids on a keyword. To advertise on google you will need a solid keyword strategy with a comprehensive list of negative keywords. Along with that you will also need a catchy landing page which will make sure that the clicks don’t go down the drain. You must be wondering that, only the top companies can win in the game since they will place the maximum bid. It’s not that anymore, google has changed the auction game in previous years by throwing things like ad relevance, quality score into the mix. It’s no more an English auction, it’s a mix of auction and search relevancy. You can outperform your competitors with lower budgets, catchy ads and better landing pages.

Facebook is the best discovery platform to advertise your products and services. Businesses want to connect to customers on a personal level. What best way of doing it, than by showing up in their social feed. Social media is where people spend most of their time. But here comes the challenge. Success in facebook ads depend upon a lot of factors such as the ad creative, the ad copy, the format of the ads, the right objective. When you are invading someone’s private space, you need to make sure that it is so powerful that a customer / prospect is compelled to click on your ad. The opportunity is fantastic but it’s a bit tricky. It’s all about drafting clever ad copies, using the right colors and catch phrases that will grab the attention of the audience. Our team will help you hit the right notes with your prospects. We have an inhouse team to create, manage and optimize your facebook campaigns.

The younger generation wants a more personal audience and Instagram caters to that specific needs. Instagram quickly became popular with its photo intensive approach. A lot of younger audiences and even influencers prefer to capitalize on Instagram rather than Facebook. It’s drawing a slew of major brands because the engagement there is quite well worth it. There are new opportunities now with stories and Instagram reels. Brands are also leveraging a new technology via which you can tag products in photos. Myntra, for example, heavily tags their posts with url links. Since Facebook now owns Instagram, facebook and Instagram campaigns are combined. You can run ads on both facebook and Instagram from a single interface. Ideally brands look for higher user engagement on Instagram.

Youtube ad comes in handy when you have to educate your customers fast. Because you can leverage video and sound, it can become a powerful tool. Because data in our country is relatively cheaper people have thronged to youtube replacing spotify as their favorite music streaming app. This opportunity has been capitalized by marketers. When people connect their devices in cars and Bluetooth speakers the ad is spoken on their devices. This creates a semblance of radio ads and we all know how well radio ads perform. Brands like, swiggy, Zomato, godaddy have leveraged youtube ads to achieve multiple objectives. We have a dedicated team for curating youtube content and we can help you build strong youtube campaigns that will bring high return on investment.

If you want to reach a corporate audience or if your business caters to other businesses, there is no better platform than linkedin. Linkedin ads can help you penetrate deeper into corporate community and laser target companies and their designated employees. LinkedIn ads are a crucial part of inorganic digital marketing campaign for B2B businesses. Brands are also building knowledge bases on linkedin that can put them forward as an authority on their subject matter. Linkedin has evolved into a corporate social network with some ingredients imitated from facebook. Our team can help you make connections and drive conversions through linkedin ads which are relatively new in the forge. We have had successful experiences with linkedin ads. Our team can assist you in reaching the right individuals who are actual decision makers in a company that can really cut your marketing time in half.

Email marketing has been there in inorganic digital marketing for a long time now. It consistently outperforms all other marketing mediums when it comes to engaging with the leads, nurturing them, and converting them into your customers. We can design this journey for your customers. Prospects will become clients, and one-time customers will become regular buyers, with our effective email marketing tools and strategies.

Because of such a low cost, SMS can be effective as they create an extra low cost stream of new customers, who you might have missed during online promotions. More and more businesses are now turning to whatsapp to address deliverability problems. Whatsapp has a strict policy against spamming, therefore any whatsapp campaign must be done with utmost caution and one should be wary of uncool spamming. We will help you design clever opt in forms that will reduce inertia from the minds of your prospects. Businesses use text messaging / whatsapp messaging to raise brand recognition, improve interest, and even drive revenue by delivering them to prospects and customers.

If you have thousands of customers it is virtually impossible to keep in touch with them without employing some form of marketing automation. Marketing automation involves connecting with customers at regular intervals without human intervention. Because of so many options, customers forget your brand faster. To improve recall value, businesses often employ marketing automation to keep their customers loyal. Today it’s possible to run sophisticated automation campaigns that will help you personalize the communication experience with the customers. We have successfully setup and run multiple automation campaigns for brands. Our team will design these automation campaigns for you and advise on the right mix of platforms and frequencies to make sure you are connected with your customers round the year.