With the emergence of Internet literally our lives took a drastic turn. We shifted from letters to emails from calls to texts, and connected with everyone throughout the world. And all of this change due to the Internet and Websites.
We know that websites has become a soul component for each and every organization. Websites are something that has become a necessity in our lives. And this increasing virtual population is definitely a profit to catch. This commercial point of view has presently turned into a great competitive field called E-Commerce. Every organization has an online portal i.e. website that serves as a populating medium of the organization.
Now we go through a huge number of website. There must be something exceptional in a website to make us stay in it for a long time or to draw our attention. Now this attention seeking is the soul motive of all websites. Now what is the soul element that binds a user to the website?
The two letter abbreviation is the answer “UX” User Experience. Well UI or UX is the main element of a website that decides that whether a user will stick to the website or not. And if a user sticks to it, then for how long?
UX is basically the soul of a website it is the factor that pulls ones attention towards the website and it only makes you stay in that site for a while. A website with a bad UI will have a big bounce rate and inability to draw population towards it. Thus a good UI decides a lot about the main purpose of a website. An efficient UI can bring out great results to the website by attracting huge population to the website and by converting Visitor into Customers.
Thus every organization’s dream is to have a website with the best possible website.
Now there are some factors that bring adverse effects on the UI and thus repels users and make them jump to other sites we term such factors as friction of UX. Now the main motive of a websites owner must be to create a frictionless UX or UI in order to gain popularity and earn profit.
There are few components that mainly decide the friction of an UX and if looked after properly can serve highly in creating a completely frictionless UX.
Now let’s take a look on what are those prime factors that decides the friction of an UX and how can they be prevented in order to obtain a frictionless UX.
The main decisive factors are:
PRIORITIZE CONTENT & ELEMENTS
Well you need to prioritize the elements and contents of the website. Don’t cross the limit that is don’t ever overwhelm the users. Only do what is required nothing extra. Anything extra can bring out problems. And for doing this step you really at first need to prioritize the elements and contents. Decide which contents are most important and which are excess and can be removed and will not cause any excess effect. Once you figure out the priority of every elements and content, you will feel very much easy to trim the excess fat of the UX, thus decreasing the friction of the UX greatly.
Once you create a website you are bound to serve the users efficiently and in order to do that you must be interactive. Your site must be interactive with the users this way the users gets satisfied by the importance given to them. And value their reviews and feedbacks and work on it. An interactive website helps the user to be confident about what he/ she is doing. Interactive websites automatically increases the smoothness of the UX.
Well, nobody likes to wait. Your website must load really fast and not make the users wait because once you start doing that you will start losing the customers. A person takes just some moments to decide whether to stay there or not so don’t make them wait that long. A fast loading website is indeed a pleasant interface and reduces the friction instantly.
Well another thing to really focus on is the clarity of the elements of the website. The elements on the website must be very clear about their purpose. Like the buttons must be labeled about what they will do in order to make the work of the users much easy and thus increasing the smoothness of the UX.
You must be consistent of the design you use for a website. Don’t change too much or else you will both lose your identity and risk the customers. Too much complicated design can confuse the users and thus increase bounce rate thus keeping bit simplicity is necessary and also the design must be consistent don’t always change. Change is good but at a slow and steady rate not always. Thus consistency really matters and limits the friction efficiently.
People believe what they see make your loading visible this will prevent the users clicking buttons again and again not knowing how much time is required for loading show the loading process in order to notify them that how much loading is left by this the users will be assured that the function is on progress. Thus making loading transparent helps in both the use of the users and working of the website. Moreover this excessively affects the users experience and thus decreases the friction again.
Smooth navigation is another prime factor of a website. To be honest navigation is the element that helps you to work on the website and if that is not smooth then automatically in produces friction and if the navigation is smooth the users will easily go through the website and no doubt increase the smoothness of the UX.
Well personalized treatment is always appreciated. Like NETFLIX and AMAZON nowadays provide to their customers. In order to provide them personalized experience you first need to know them and then suggest them product or services on the basis of their previous purchases and choices. And for more smoothness you can at first make them select their preferences in order to make it easier to serve them efficiently. Thus this kind of personalized experience greatly increases the smoothness and thus decreases the friction of the UI
Don’t include excess amount of steps in the website. Keep it less in order to satisfy the users. They will feel it troublesome and irritating to go through huge number of steps. So keeping it concise is something that can really serve in decreasing the friction.
PREVENT AND SOLVE ERRORS
Errors are seriously a big deal of problem. You must analyze the website in order to figure out what may be the errors to be done by the users in order to prevent some and even if some errors occur you must solve it smoothly and graciously cause once you prevent and solve errors smoothly and easily your site will be indeed frictionless.
Thus these are the factors to look after in order to minimize the friction of the UX of your website and thus increase the smoothness of the user flow.