In this digital era, it has become important for almost all businesses to make their online presence and to reach their targeted customers. This can be only possible if your business is running in accordance with the proper digital marketing guidelines. There are a lot of ways to promote your business online by incorporating online marketing techniques such as:
Search Engine Optimization(SEO)
Social Media Optimization(SMO)
Content Marketing/ Content Creation
Social Media Marketing(SMM)
Search Engine Marketing(SEM)
Mobile Marketing etc.
Unlike traditional marketing, Digital Marketing is more versatile and requires less amount of money for brand promotion. On the top of it, it provides real time results and you can even interact with your potential customers. You can also measure conversion rate, bounce rate, inbound traffic etc. using Google Analytics.
There are plenty of digital marketing techniques and strategies through which you can build online presence and promote your business. Let’s have a glance over few of them:
Search Engine Optimization
Search Engine Optimization simply means building your online presence over search engines and drive organic traffic to your website. Employing the right SEO techniques requires expertise and knowledge as Google is very smart and regularly updates its algorithms in order to filter the websites and bring forth relevant search results to its audience.
Content Marketing is another effective technique that can create brand awareness and bring potential customers to your website that ultimately results in higher conversion rates and increase in sales. You can promote your business online by creating SEO rich content and posting them on various social media platforms such as Facebook, LinkedIn, Instagram, Youtube, Twitter etc. Content is treated as a king when it comes to business promotion via content creation. Various organizations hire professional content writers who can deliver SEO-rich and uncopied content for best business outcomes.
Creating Emailers related to your product and services and sending it to your targeted audience is one of the simplest and inexpensive methods of promoting your business. Being an open platform, it drives higher conversion rates and results in higher ROI(Return on Investment). It is also the best option if you want to communicate with your targeted audience.
Social Media Marketing
Today almost all people whether they are businessmen, students or other working professionals, are heavily engaged to social media platforms to communicate or to seek any information. This gives rise to another digital marketing technique i.e Social Media Marketing. It has now become easy to reach potential customers via these social media websites such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. and promote your business.
According to a new research by New York Post, Americans check their phones 80 times a day. Considering these figures in mind, mobile marketing can be very helpful in increasing brand awareness among your potential customers. This can be achieved through SMS’s, Mobile Search Ads, Mobile Image Ads, In-game mobile marketing and app-based marketing.