The topic we are going to discuss about is UX (User Experience) a vital issue in the web designing field. We know about the internet world, the high population their and the high rates in the use of websites. And this population is used for profits and for that basically one needs a Website.
Now let’s assume you have a website. Now the thing is that how to assure that the visitors of your website will not leave your website and help you grow by sticking to it. For that you need an extraordinary and highly efficient UX.
UX is very important for your bold presence in the internet platform and raise your search rankings efficiently. And having a strong online presence is very much required and as the competition rises the online market feels the need of developed and well-designed UX in order to meet user expectations.
Now what basically an UX is?
UX or User Experience is basically the experience of a user of when he/she goes through your website. Basically it is determined by the interface of your website. The smoother the interface the better the UX. The UX determines whether a person will stay at your website or not, thus it has the power to control bounce rates efficiently. It can also determine the time how long will the users wait. Thus it is the main decisive component of a website. A better UX will higher you search results whereas a worse UI will have adverse effect. Thus having a properly functioning UI is highly important for establishing yourself boldly in the E-Market. So it is very much essential for you to focus on the UX.
But, how to have an extraordinary UX? This may sound really hard but it isn’t so. Having a good UX can be easy if you focus on few aspects properly. There are few key aspects on which the UX depend so you need to look after such aspects.
So, let’s have a look on 5 such factors which have a huge impact on the UX.
Interest is everything presently. One only sticks to something one finds interesting. So making your content of the website interesting is highly important. The content of your website must be extremely engaging. You can also use typographical tricks in order to enhance your content. Your whole content must have the quality to hold a user to your website efficiently. The content must automatically raise the curiosity or the interest of the user’s urge to engage to your content. The more engaging your content is the more people you will attract using it. Whereas boring content can increase the bounce rates and thus degrade the UX. So interesting content is highly important. The content must be properly arranged in a way to draw people’s attention quite easily. Thus, you must focus on the fact that the content must be highly engaging in order to enhance the UX.
Well setting the layout strategically is highly important. The first impression of a site is determined by its appearance which mainly depends on the layout of the website. Thus focusing on it is also highly important. A layout must be determined quite strategically in order to draw more and more visitors. Keeping the layout clean is a good way to attract users. The site must be easily scan-able so that people instantly perceive a basic idea about your website and what does it do. Thus arranging the elements properly and in place is highly important. Assigning proper points for each element is highly important and it must be done in a much planned way. Thus, planning the layout properly is highly important in order to get the desired output.
CONCISE AND EFFICIENT INFORMATION
Time is money, basically no-one has time to waste, so saving user’s time can be a way to make them choose your site over any other. The best way to save time of your users is by keeping the content or the information very efficient and concise. Remove all unnecessary facts and items and only include the very soul information in the shortest and most efficient way possible. Don’t compromise with any of these two, maintain them both. Keeping your content concise will save one’s time at the same time efficient information will enrich the user’s purpose of visiting your website, and thus they will return to your site again. Thus, keeping the element very concise at the same time extremely efficient, once you maintain this balance you will get one step closer to an extraordinary UX.
Users are god for your website. Thus your main motto must be to satisfy the visitors and turn them to site users efficiently. Visitors generally jump from site to site, the content in your website should be relevant & good enough to stop their jump and stick them to your website. The best way is to keep them satisfied, you can do so by their reviews and feedback and working on it properly. You must treat your users like god in order to attract more mass. And once you satisfy visitors you are almost towards the completion of an extraordinary UX. User satisfaction covers a major piece of the UX, thus you must look after it quite seriously and efficiently and work on it properly.
Well, here’s the last hero that is Website Optimization. Your website must be properly optimized. You need to optimize your website in order to boost your UX to a whole new level. Keep your element very well oriented, remove all bugs if any, check all functions of the website regularly. Once your website is completely optimized you definitely have reached a complete new level of UX. Thus, Website Optimization is another serious issue to look after in order to enhance the user experience.
Well, these were 5 components to look after in order to achieve the best possible UX. Now, go on and improve your website for UX because it may change your fate and take you to the very next level of success and improve your search rankings.