You always schedule for your next car servicing without forgetting or buying a new music system for your car. So how can you not consider website maintenance? Just like things when used for a time needs servicing or repairing, websites needs that too. when you always keep your music system in the car updated with the technology, you must also update your website with the recent trends or as per the demands of your regular customers and potential customers. You might as well say that my website is complete, but a website is never really complete, it evolves constantly with updating. Here are some web development trends.
What are website maintenance services?
As discussed, every working equipment needs fixing and servicing. The objective of every website is to increase sales and approach potential customers. Websites needs to be up to date to look brand new. Your website should have the traffic coming and the visitor needs to be interested. what all things are included in website maintenance?
- Revising, editing changing existing web pages
- Addition of new web pages periodically
- Updating with the trends and new technology
- Maintaining the user-friendly features
We will give you 8 reasons to consider website maintenance services.
1. Search Engine Rankings
When it comes to search engines, website maintenance is very important because some search engines like google, check “if-modified-since” HTTP header page and the website with old content are ranked lower and the websites which update their pages regularly are on top pages. You don’t want to lose your SERP position just because of outdated content. Here are some SEO strategies you should know to increase ranking of your website.
2. Attract new customers
Every business wants to have new customers and retain the existing ones. A website that is well maintained attracts new customers and makes sure that they remain interested throughout their journey on the website. In order to keep your website ‘customer centered’, you need regular maintenance and content refreshment every now and then. Updating new content will make sure that the customer contact points are working properly. You may want to add new products or update prices, add discount offers. You’ll need maintenance services on board.
3. Software Updates
If you take a look at most of the websites today, you will find that even though they are easy to edit, they are developed with complex set of applications. They need to be updated just like your computer’s operating system in order to not compromise with the performance. When it comes to WordPress websites, constant change in themes, and updating of plugins is necessary. But in this case make sure you have a backup always so that in case of any unavoidable circumstance you are ready.
When we say security, we think of hackers. If we talk about modern websites, which contains thousands of codes, and software that runs on web hosting server of yours, hackers are always looking for open ends or vulnerabilities in the code. They can take advantage of it. if you wan to avoid this, make sure that websites software and web hosting software is updated from time to time with the security releases. Also, you will need to clean up website, remove viruses and restore data. Many times, various browsers and search engines block certain sites because they have viruses. You also need to check that and make sure that you are ready for speed cleaning if anything bad were to happen to your website.
5. Fresh Content
This is a self-explanatory point because no one wants to read same old content from time to time. If you want readers to come back to your site, you need to update old content frequently and add new content very often. Readers may think of your website as not being worked on anymore if they don’t see anything new happening on your website. Rare updating also show your lack of interest in the interests of the readers. The readers may even start to think that you are out of business.
Backup also comes under the website maintenance. Backup is very important for any site in case anything happens, and site needs to be rebuilt completely. When it comes to backup, there are two elements which needs backup-
- Content- videos, texts, images etc.
7. Take Advantage of New Features
As we can see that everyday something new comes up with the technology. For example, responsive design. Initially, when mobiles were not so popular, people faced difficulties while using websites on mobiles. There are new features in security too like with SSL certificate, which assures that the personal details of customers are end-to-end encrypted, and the customers can trust the websites for sharing it with them or you can think about integration of social media on your site.
8. To improve visitor experience
Your website is the first impression of your firm and business to the potential customers and the reflection of the corporate image. People research about the company online before even considering it among the options. They check how often is the content of websites updated, is the website compatible with the recent trends in the technology. These points prove how much you are serious about your business. So, it is important that you meet the expectations of your viewers. A website that functions poorly spoils the brand image of the firm and will lead to loss of potential clients.
When you maintain your website, you take care of-
- Site downtime, page speed, loading time, broken links, frequent check on content.
- Errors in content or unnecessarily large or small font size, low quality images, increased load time, increased response time etc.
- 404 errors- when the browser or search engine is looking for a page but is unable to find it. this is again poor experience.
We believe that now you are fully convinced how much website maintenance is necessary for you business and customers.